Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Kenvue Inc retained its ranking as the second largest company within the consumer health industry after a successful demerger from Johnson & Johnson Inc in May 2023, supported by global power brands like Tylenol, Zyrtec, Imodium and Band-Aid. North…
Herbal/traditional products is set to see double-digit current value growth in Brazil in 2023. Consumers in Brazil continue to robustly support herbal/traditional products, especially when it comes to cough/cold remedies and sleep aids. This enduring…
Consumers in Hong Kong have been increasingly gravitating towards herbal/traditional products for both OTC and vitamins and dietary supplements, as a result of greater demand for natural alternatives and more consumers taking greater control of their…
Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those with natural elements, with the latter perceived to be safer, healthier, and, more importantly, to…
Herbal/traditional product registered a marginal fall in current value sales in 2023. While the older generation have always favoured herbal/traditional products, among the younger generation, there exists a level of scepticism regarding their…
Herbal/traditional products remain a popular consumer health category amongst Nigerian consumers and continued to perform well in 2023. Traditional medicines hold a significant role in Nigeria, with many traditional remedies passed down through…
Despite the increased use of systemic medication, herbal/traditional products are popular among Kenyans and are available through both formal and informal channels. In some instances, herbal/traditional products are perceived as more effective than…
Herbal/traditional continued to grow at healthy pace in current value terms in 2023. Many of the leading players in consumer health were investing more in developing their herbal/traditional product ranges as well as their marketing activities in for…
Herbal/traditional products is expected to maintain strong value growth in 2023, as consumers rely on natural approaches and seek to reduce their chemical exposure. Herbal/traditional products benefit from consumer perception that they are safer than…
The most remarkable surge in growth in 2023 is expected to be seen by herbal/traditional dietary supplements, which as the largest category, is also expected to drive growth in overall herbal/traditional products. Nevertheless, herbal claims have…
Herbal/traditional products has continued to post robust growth in total current value sales in 2023, while all categories look set to record improved results in volume terms as compared to 2022. Buoyant demand is mainly explained by rising…
The health and wellness trend continued to fuel demand for herbal and traditional products in 2023. Local consumers actively sought out products they perceived as more natural in an effort to reduce their exposure to chemicals. Herbal and traditional…
Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…
Many consumer health categories were affected by lockdowns in Singapore during the pandemic in 2020, when most people were mandated to stay at home. Nonetheless, herbal/traditional products remained resilient, with overall current value sales seeing…
Alternative medicine is increasingly commonplace in the Philippines and this continues to support rising demand for herbal/traditional products. Local people are increasingly favouring consumer products based natural ingredients such as camphor,…
Since the pandemic, consumers have slowly begun to prioritise their health and wellness. This in turn has led to growing sales of herbal/traditional products. For example, Clicks stocks a brand called Sela. Sela is a tea bag brand that is available…
In 2023, with COVID-19 moving to a class 5 disease and restrictions on social behaviour being lifted, consumers started to go out without wearing masks, leading to an increase in influenza, infectious diseases with cough symptoms, and heat stroke. In…
Herbal and traditional products have a long-standing tradition within consumer health in Malaysia. Such products are often sold in kiosks, as well as herbal/traditional healthcare stores, and as such, are easy to obtain. For example, Tongkat Ali, one…
Current value growth of herbal/traditional products is slowing in 2023 compared to the previous year. The influence of COVID-19 on demand for different herbal/traditional products was largely related to the overall performance of the core category…
After lifting the requirement to wear masks in the post-pandemic period, sales of herbal traditional products have gained momentum. In 2023, the return of frequent seasonal colds has also stimulated sales. The resurgence in demand for traditional…
Herbal/traditional products are expected to register a slight fall in constant value sales, as continuing rising prices hits profitability. That being said, demand is steady, and there is an increasing range of herbal/traditional products available…
Driven by a stronger consumer emphasis on health and wellbeing, current value sales of herbal/traditional products are experiencing moderate growth in 2023. In Slovenia, there is an emerging preference for herbal/traditional products over standard…
The popularity of functional foods for health that have received “individual recognition” from the Ministry of Food and Drug Safety for specific functionality and safety has been gradually increasing in South Korea. In 2022, these products surpassed…
In 2023, Serbians remain positively disposed towards herbal/traditional products. When it comes to natural medicines and herbal preparations, only 26% of Europeans overall use them in defence against viral infections, but Serbians are significantly…
Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…
Herbal/traditional products are expected to register healthy current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…
Although overall current value growth for herbal/traditional products in 2023 is set to equal that recorded in 2022, this is mainly due to price hikes amidst soaring inflation in Hungary. With the resultant drop in purchasing power making people much…
In Bulgaria, younger consumers are increasingly turning to herbal/traditional products as a natural and holistic alternative to conventional medications. These consumers are at the forefront of the shift towards a more preventive and holistic…
The herbal/traditional cough, cold and allergy (hay fever) remedies product area has been putting up strong volume growth numbers in Azerbaijan during 2023. Rises are largely a result of the parental pursuit for safer, healthful alternatives -…
Herbal/traditional medicine has a long history in Turkey, and many consumers feel herbal/traditional products are safer and have fewer side effects than man-made alternatives. For these reasons, many Turkish parents feel more confident using…
Despite being considered a relatively niche area, herbal/traditional paediatric dietary supplements is witnessing growing demand. Parents and guardians are increasingly seeking natural and holistic approaches to support their children's health and…
Herbal/traditional products accounted for around one sixth of overall consumer health value in Sweden in 2023,. During 2022 and 2023, the high rate of inflation resulted in increased manufacturing and distribution, which placed pressure on margins.…
The strong wave of influenza in Q1 2023 and the stronger than anticipated return of common respiratory infections are stimulating the demand for many herbal/traditional products in Slovakia at the end of the review period. Herbal/traditional products…
An improved quality of life, higher living standards, and the health and wellness trend (and its associated link with more natural products) is driving volume sales of herbal/traditional products in 2023. Also, consumers are increasingly prepared to…
Herbal/traditional medicine is generally very popular in the Lithuanian market, covering local and international players. The landscape is a sizeable product area in Lithuania, and in 2023, despite soaring inflation caused by an energy crisis,…
Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of…
Herbal/traditional products is a quite stable category in Kazakhstan, with no dramatic developments. However, drugs for the treatment of the genitourinary system, antitussives and liver and throat are being sold more widely and actively in the…
Similar to other countries in the region, Guatemala boasts a long history and strong tradition of herbal/traditional remedies and practices of natural medicine. Many of these products are commercialised informally, sometimes in unpackaged or…
Herbal/traditional products is expected to register a fall in volume sales, with constant value sales being unchanged. Inflation and economic uncertainty leads to consumers cutting back on non-essential consumer health products. In addition, as…
Herbal/traditional products saw healthy current value growth in the review period, and this is set to continue in 2023 due to several factors. During the pandemic, jamu, or Indonesian herbal medicine, was one of the options chosen by consumers to…
Demand for herbal/traditional products is set to continue to rise in 2023, driven by the health and wellness trend. As consumers seek to reduce their exposure to artificial ingredients and chemicals, Australians are becoming more and more interested…
Having derived benefits from the search for products offering immunity and general health benefits in the wake of the Coronavirus (COVID-19) pandemic, dietary supplements, as a whole, including herbal/traditional offerings, are seeing a slowdown in…
Spaniards’ disposable incomes remain under strain as a result of elevated inflation rates and high interest rates in the country. Therefore, they are looking for ways to save money, with many herbal/traditional products addressing this need, as they…
In 2023, herbal/traditional products is set to continue to see growth across all categories in current value terms, as health-consciousness was accelerated by the pandemic, and this is a trend that has endured and continues to affect consumers’…
Herbal/traditional products is benefiting from the broad trend towards products containing natural ingredients that is influencing demand across a wide range of consumer goods categories, including packaged food and soft drinks, as well as consumer…
The trend towards natural ingredients goes hand-in-hand with the increased interest Portuguese consumers are showing in organic and plant-based products. This trend is also having an impact on consumer health as there are growing concerns about the…
The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary…
Herbal/traditional products is expected to see healthy current value growth in 2023, stemming from increased consumer interest in natural ingredients, as well as manufacturer activity. It is noteworthy that, while vitamins and dietary supplements and…
Sales of herbal/traditional products are set to record further growth in 2023 as they continue to benefit from the growing trend towards products with natural ingredients, which consumers believe to be just as effective without as many chemical side…
Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…