Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those with natural elements, with the latter perceived to be safer, healthier, and, more importantly, to…
Herbal/traditional product registered a marginal fall in current value sales in 2023. While the older generation have always favoured herbal/traditional products, among the younger generation, there exists a level of scepticism regarding their…
Herbal/traditional products remain a popular consumer health category amongst Nigerian consumers and continued to perform well in 2023. Traditional medicines hold a significant role in Nigeria, with many traditional remedies passed down through…
Despite the increased use of systemic medication, herbal/traditional products are popular among Kenyans and are available through both formal and informal channels. In some instances, herbal/traditional products are perceived as more effective than…
Herbal/traditional products is set to see double-digit current value growth in Brazil in 2023. Consumers in Brazil continue to robustly support herbal/traditional products, especially when it comes to cough/cold remedies and sleep aids. This enduring…
Consumers in Hong Kong have been increasingly gravitating towards herbal/traditional products for both OTC and vitamins and dietary supplements, as a result of greater demand for natural alternatives and more consumers taking greater control of their…
Herbal/traditional products are expected to register a slight fall in constant value sales, as continuing rising prices hits profitability. That being said, demand is steady, and there is an increasing range of herbal/traditional products available…
The herbal/traditional cough, cold and allergy (hay fever) remedies product area has been putting up strong volume growth numbers in Azerbaijan during 2023. Rises are largely a result of the parental pursuit for safer, healthful alternatives -…
The strong wave of influenza in Q1 2023 and the stronger than anticipated return of common respiratory infections are stimulating the demand for many herbal/traditional products in Slovakia at the end of the review period. Herbal/traditional products…
Spaniards’ disposable incomes remain under strain as a result of elevated inflation rates and high interest rates in the country. Therefore, they are looking for ways to save money, with many herbal/traditional products addressing this need, as they…
Herbal/traditional products is expected to see healthy current value growth in 2023, stemming from increased consumer interest in natural ingredients, as well as manufacturer activity. It is noteworthy that, while vitamins and dietary supplements and…
In line with rising health-consciousness, many consumers in Morocco are becoming more concerned about the side effects, contraindications and potential hazards of active pharmaceutical ingredients widely used in OTC and Rx medications. This has…
Most herbal/traditional categories are expected to see decreases in retail volume sales over 2023, although this comes on the back of strong growth in the wake of the Coronavirus (COVID-19) crisis earlier in the review period. In 2023, the market…
Demand for herbal/traditional products is set to continue to rise in 2023, driven by the health and wellness trend. As consumers seek to reduce their exposure to artificial ingredients and chemicals, Australians are becoming more and more interested…
The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary…
Driven by a greater consumer focus on health and wellness, sales of herbal/traditional products are recording further growth in 2023. There is a growing preference for herbal/traditional over standard products as herbal medicine is deeply rooted in…
Herbal/traditional products continues to see strong growth in current value terms in 2023. This is partly down to the impact of inflation alongside the rising cost of energy and imported ingredients, with herbal substances often having a higher cost…
Current value growth of herbal/traditional products is slowing in 2023 compared to the previous year. The influence of COVID-19 on demand for different herbal/traditional products was largely related to the overall performance of the core category…
After lifting the requirement to wear masks in the post-pandemic period, sales of herbal traditional products have gained momentum. In 2023, the return of frequent seasonal colds has also stimulated sales. The resurgence in demand for traditional…
Although overall current value growth for herbal/traditional products in 2023 is set to equal that recorded in 2022, this is mainly due to price hikes amidst soaring inflation in Hungary. With the resultant drop in purchasing power making people much…
Herbal/traditional medicine is generally very popular in the Lithuanian market, covering local and international players. The landscape is a sizeable product area in Lithuania, and in 2023, despite soaring inflation caused by an energy crisis,…
Herbal/traditional products saw healthy current value growth in the review period, and this is set to continue in 2023 due to several factors. During the pandemic, jamu, or Indonesian herbal medicine, was one of the options chosen by consumers to…
Sales of herbal/traditional products are set to record further growth in 2023 as they continue to benefit from the growing trend towards products with natural ingredients, which consumers believe to be just as effective without as many chemical side…
Herbal/traditional cough, cold and allergy (hay fever) remedies is expected to benefit from another tough flu season in 2023-2024, with cases expected to be higher than pre-pandemic levels again. This should boost sales of herbal/traditional cough…
Herbal/traditional sleep aids is expected to register the highest current value growth in 2023. Stress factors such as economic uncertainty and a spiralling crime rate are expected to lead to increased demand for sleep aids. In addition,…
In recent years, the local government has been active in promoting the development of traditional medicine. In 2023, local health authorities continued with this strategy and signed an agreement with the Japanese government to help promote local…
Demand for herbal/traditional dietary supplements continued to grow strongly in 2023, as consumers sought out products to help protect them from illness. This increased focus on preventative health and immunity-boosting products caused a surge in…
The most remarkable surge in growth in 2023 is expected to be seen by herbal/traditional dietary supplements, which as the largest category, is also expected to drive growth in overall herbal/traditional products. Nevertheless, herbal claims have…
Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…
In 2023, Serbians remain positively disposed towards herbal/traditional products. When it comes to natural medicines and herbal preparations, only 26% of Europeans overall use them in defence against viral infections, but Serbians are significantly…
In Bulgaria, younger consumers are increasingly turning to herbal/traditional products as a natural and holistic alternative to conventional medications. These consumers are at the forefront of the shift towards a more preventive and holistic…
Herbal/traditional products is benefiting from the broad trend towards products containing natural ingredients that is influencing demand across a wide range of consumer goods categories, including packaged food and soft drinks, as well as consumer…
Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…
Herbal/traditional products is expected to register an increase in current value sales in 2023 thanks in part to rising inflation due to the energy crisis stemming from the war in Ukraine, which is driving retail prices. However, as fears around…
Herbal/traditional continued to grow at healthy pace in current value terms in 2023. Many of the leading players in consumer health were investing more in developing their herbal/traditional product ranges as well as their marketing activities in for…
In 2023, with COVID-19 moving to a class 5 disease and restrictions on social behaviour being lifted, consumers started to go out without wearing masks, leading to an increase in influenza, infectious diseases with cough symptoms, and heat stroke. In…
Driven by a stronger consumer emphasis on health and wellbeing, current value sales of herbal/traditional products are experiencing moderate growth in 2023. In Slovenia, there is an emerging preference for herbal/traditional products over standard…
Herbal/traditional medicine has a long history in Turkey, and many consumers feel herbal/traditional products are safer and have fewer side effects than man-made alternatives. For these reasons, many Turkish parents feel more confident using…
The resumption of offline activities and offline traffic is bringing back the buzz for nurturing products (also known as “yang sheng”), a major component of herbal/traditional dietary supplements. COVID-19 restrictions weighed down sales of…
Consumers in Chile continue to show strong support for herbal/traditional products, especially when purchasing cough/cold remedies. This trend is not only driven by the longstanding preference for natural products among many Chileans but also due to…
Herbal/traditional products are expected to register positive current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…
Herbal/traditional products is expected to maintain strong value growth in 2023, as consumers rely on natural approaches and seek to reduce their chemical exposure. Herbal/traditional products benefit from consumer perception that they are safer than…
Many consumer health categories were affected by lockdowns in Singapore during the pandemic in 2020, when most people were mandated to stay at home. Nonetheless, herbal/traditional products remained resilient, with overall current value sales seeing…
Herbal and traditional products have a long-standing tradition within consumer health in Malaysia. Such products are often sold in kiosks, as well as herbal/traditional healthcare stores, and as such, are easy to obtain. For example, Tongkat Ali, one…
Herbal/traditional products are expected to register healthy current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…
Despite being considered a relatively niche area, herbal/traditional paediatric dietary supplements is witnessing growing demand. Parents and guardians are increasingly seeking natural and holistic approaches to support their children's health and…
Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of…
Similar to other countries in the region, Guatemala boasts a long history and strong tradition of herbal/traditional remedies and practices of natural medicine. Many of these products are commercialised informally, sometimes in unpackaged or…
Herbal/traditional products is expected to register a fall in volume sales, with constant value sales being unchanged. Inflation and economic uncertainty leads to consumers cutting back on non-essential consumer health products. In addition, as…
The trend towards natural ingredients goes hand-in-hand with the increased interest Portuguese consumers are showing in organic and plant-based products. This trend is also having an impact on consumer health as there are growing concerns about the…