Alcoholic Drinks

In 2022, beer showed a positive trend, with total volume sales recording a modest increase, driven by a strong performance in the on-trade. The recovery of the market due to the restoration of tourist flows as well as a generally more stable…

In 2022, the recovery from COVID-19 as well as from the political events of 2020 continued to be seen in alcoholic drinks in Azerbaijan. A strong recovery in the tourism industry as COVID-19 restrictions were eased and then completely lifted…

Wine registered very healthy volume growth in 2022, partly supported by a huge drop in excise duty for locally, produced wine (see below). Another contributing factor to the increased sales was a large influx of Russian migrants, as they looked to…

Performance for spirits was much more muted than for beer and wine in 2022, with only a slight increase in volume sales. Vodka continued to be the most popular spirit, accounting for over nine-tenths of volume sales. However, in recent years there…

The Pakistani market provides limited access to spirits, and alcoholic drinks in general, with whiskies, gin and vodka the most readily purchased spirits. Consumers in the country have restricted access to and limited opportunities to try new…

After two years of volume decline, beer registered healthy volume growth in 2022. One contributing factor to the increased sales was a large influx of Russian migrants, as they looked to escape the consequences of the war. In addition, though was…

Non alcoholic beer has been gaining popularity fast in Pakistan. The prohibition of alcohol consumption for Muslims aids sales of non alcoholic beer. It is mostly consumed by young adults, especially university students and 18-30-year-olds in…

Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, alcoholic drinks performed relatively well, with healthy volume growth and constant value sales increasing slightly. This was backed up by…

With the easing of Coronavirus (COVID-19) threat and related restrictions, the reopening of hotels and restaurants and rebound in tourism flows led to healthy on- and off-trade volume growth of alcoholic drinks in 2022. As the purchase of alcohol can…

In 2022, alcoholic drinks recovered from the COVID-19 pandemic in line with restrictions easing, which has had numerous benefits for on-trade sales. However, the industry overall now faces a new set of challenges due to global inflation which is…

Alcoholic drinks has recovered from the COVID-19 pandemic in 2022, after being negatively impacted in 2020 due to the closure of establishments that sell alcoholic beverages and food. In 2021, the situation started to improve, with a full recovery on…

Demand rose in 2022 as COVID-19 eased and foreigners returned to work. However, import price hikes hit sales. The government used software to close import loopholes. Importers could not hide from customs and suppliers could not fill demand. Thus,…

Malaysia’s international borders were finally fully reopened to foreign tourists in April 2022. This provided a huge boost to local on-trade operators and in turn helped to stimulate sales of still light grape wine. Imported wine from Australia…

Wine sales continued to grow in Kazakhstan in 2022, thanks to the emerging wine consumption culture – which is also attracting younger consumers of legal drinking age who wish to experiment with sophisticated wines and enjoy the wine experience,…

Sales of spirits rebounded strongly in total volume terms in 2022 although the performances of the different categories varied. For instance, standard vodka as well as standard and premium English gin enjoyed healthy growth in total volume terms in…

Vodka remains a notably sizeable category among spirits, therefore, the dynamics in spirits in general depend on the dynamics in vodka. In 2022, production from branded players continued to increase at a significant pace, driven by the fact the local…

Wine-based RTDs was the most dynamic category in total volume terms in 2022. This was a turnaround in fortunes for a category which was in decline even before the pandemic. The category benefited from the lifting of restrictions on bars/pubs and…

RTDs remains among the smallest alcoholic drinks categories in Kazakhstan, with younger adult consumers of legal drinking age as the target audience. There is still lack of innovation in RTDs, with more novelties needed to attract consumers and boost…

There was high global inflation in 2022 due to various factors including the fallout from the pandemic and importantly Russia's invasion of Ukraine. This in turn led to an increase in the cost of raw materials. In particular packaging costs…

Cider has always been a tiny niche in Kazakhstan, with a fragmented presence of brands imported from Russia, Sweden, France, and Lithuania. Due to low consumer awareness and no culture supporting cider, it remains as an occasional alternative to beer…