Alcoholic Drinks

Despite inflationary pressures, demand for wine in the Philippines continued to grow in 2023. On-trade volumes grew at a faster rate than their off-trade counterparts, with sales edging closer towards pre-pandemic levels.

In South Korea, the alcoholic drinks industry has been rapidly evolving, witnessing a swift transition from imported beers to craft beers, then to wines, and subsequently to whiskies and highballs. The industry is now speculating about the next big…

Volume sales of spirits in the Philippines registered positive growth in 2023. This was within the context of a gradually improving economy, which had a positive impact on disposable incomes. Gin and rum remained the most important product areas in…

Sprits in South Korea recorded a total volume decline in 2023. However, not all categories faced a negative performance. For instance, whiskies demonstrated robust growth, notably influenced by the behaviours of Generation Z of legal drinking age,…

Following a three-year period of decline, RTDs registered positive growth in volume terms in 2023, with sales increasingly in both off-trade and the on-trade channels. Spirit-based RTDs saw especially strong growth in on-trade outlets, bolstered by…

RTDs in South Korea saw exceptional total volume growth in 2023, mainly driven by off-trade growth, although on-trade sales also saw a double-digit increase. Growth was primarily driven by an increase in light home drinking, and a rise in young…

Cider/perry, which is a niche market in the Philippines, continued to see modest, albeit positive growth in volume terms in 2023. The category competes closely with other alcoholic drinks, such as beer and RTDs, which have a more established…

Thanks to the improving economic conditions and a flourishing labour market, the market for beer in the Philippines continued to expand in both volume and current value terms in 2023 . The revitalisation of on-trade spending also emerged as a key…

Despite expectations that the endemic phase of the pandemic would herald a second year of dynamic revival for the on-trade, and a flourishing year for total volume sales of beer in 2023, beer in South Korea experienced stagnation, with declines seen…

Alcoholic drinks in the Philippines continued to see healthy growth in volume terms in 2023. This was within the context of a gradually improving economy, which had a positive impact on consumer spending. Indeed, the country finished with year with a…

In 2023, alcoholic drinks in South Korea turned to slight total volume decline. The industry navigated a complex landscape marked by high expectations for post-pandemic recovery, which was somewhat dampened by significant consumer cost burden due to…

Total volume sales of wine in Japan saw a slight decline in 2023. While on-trade sales increased strongly in a continued rebound from the pandemic decline, the impact of the decline in the off-trade was more significant. Home drinking decreased after…

In 2023, wine in China experienced declines in both total volume and total current value terms, with overall sales and revenue showing low single-digit decreases. Chinese consumers’ willingness to purchase and consume wine has decreased. In China,…

Total volume sales of spirits in Japan declined slightly in 2023, as a result of off-trade decline outweighing on-trade growth. However, not all categories saw falling sales. During the three years of the pandemic, there was a surge in the home…

Spirits in China showed different trends in total volume and total current value terms in 2023. Total volume sales declined both off-trade and on-trade, primarily due to the continued decrease in sales of Chinese spirits. Although the lifting of…

In 2022, RTDs in Japan experienced a total volume decline for the first time in 15 years, as a result of a decrease in demand for home consumption in a rebound after off-trade sales surged during the COVID-19 pandemic. However, in 2023, RTDs in Japan…

RTDs in China maintained strong growth in both off-trade volume and current value terms in 2023, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually…

In 2023, cider/perry in Japan witnessed a total volume decline. However, the on-trade rebound was significant, continuing the double-digit growth observed in 2022. Despite the lifting of COVID-19 quasi-emergency measures across all prefectures in…

In 2023, cider/perry in China maintained high growth rates, with total volume and current value growth rates in the double digits. Particularly high growth was seen in the on-trade channel, with growth rates exceeding 20%. The strong growth of…

Total volume sales of beer in Japan decreased slightly from 2022 to 2023. Although on-trade sales saw a double-digit increase, maintaining the post-pandemic recovery trend started in 2022, the impact of the decline in off-trade sales, as consumers…

In 2023, beer in China saw a slight rebound in total volume sales compared with 2022, mainly driven by the easing of pandemic restrictions and a return to growth in on-trade sales. However, total volume sales were still short of the 2019 figure in…

In 2023, total volume sales of alcoholic drinks in Japan saw a slight decline. However, performances differed widely across the two different channels. The on-trade channel demonstrated a second year of robust rebound as Japan began to move past the…

Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Samant Soma Wines Ltd continued as the frontrunner in the wine industry in 2022. The player boasts a diverse portfolio encompassing wines crafted from 15 distinct grape varieties and showcases a collection of 56 labels. These wines are meticulously…

United Spirits continued to lead the overall market for spirits in India in 2022, being the local representative of global player Diageo Plc. However, the company witnessed a significant decline in volume share during the year, as it shifted its…

During 2022, India continued to witness a growing preference for low-calorie alcoholic beverages, as well as those with a lower alcohol content. This was driven by growing levels of health-consciousness and changing lifestyles post-COVID-19.…

Beer volumes surpassed pre-COVID-19 levels in 2022. This was partly attributable to India's historically low per capita consumption and the lower starting point created by the pandemic. Indeed, 2020 witnessed a significant decline in beer consumption…

India was one of the few significant international markets to have registered a full recovery in alcohol drink sales in volume terms in 2022. The country's relatively young population played a pivotal role in this regard, setting it apart from…

The wine landscape has seen positive, single-digit growth in 2022, much of which is due to local consumers gaining a more appreciative taste for wine. Most locals embrace the notion of “drinking in moderation”, enjoying the taste of products, which…

Spirits have seen a good recovery over the forecast period, with the category recording positive single-digit growth in 2022. Rising local disposable income combined to this growth, with an increased interest in spirits also being a main contributor…

Due to the outbreak of COVID-19, local consumers have become increasingly aware of their health and wellbeing, leading many to drink in moderation or seek lower-ABV drinks. This has benefited the RTD market, with those seeking healthier options or…

The local cider/perry landscape is relatively small compared to other alcohol subcategories, but it has observed modest growth recently. This is due to local consumers becoming increasingly interested in trying new kinds of alcohol and searching for…

In 2022, the beer landscape saw solid total volume growth; the result of an increase in imported beer and the growing prominence of local craft beer. These have had a significant impact on the local industry, which has grown in recent years as the…

In 2022, the local alcohol industry in Taiwan continued to struggle following the outbreak of COVID-19, with bars and restaurants remaining well below capacity compared to 2019. This led to a dominance of sales in the off-trade, with an…

In addition to being a staple at large social gatherings such as weddings and parties, wine is traditionally among the alcoholic drinks most commonly consumed when Azerbaijanis come together with friends and family in smaller numbers in private…

Vodka continues to be the dominant product area in overall spirits, still accounting for close to 90% of spirits sales in total volume terms in 2022. This means that the dynamics in vodka generally determine the performance of overall spirits, with…

RTDs continues to be among the smallest alcoholic drinks categories in Azerbaijan, with young adult consumers as its main target audience. Traditionally, the category has been perceived as an affordable way to drink and, in 2022, it received a new…

Cider/perry posted only marginally positive growth in 2022 as its recovery after the steep decline seen in sales in 2020 seemed to run out of steam. Following the double-digit decline in 2020, cider/perry showed a modest rebound in volume sales terms…

In 2022, beer showed a positive trend, with total volume sales recording a modest increase, driven by a strong performance in the on-trade. The recovery of the market due to the restoration of tourist flows as well as a generally more stable…

In 2022, the recovery from COVID-19 as well as from the political events of 2020 continued to be seen in alcoholic drinks in Azerbaijan. A strong recovery in the tourism industry as COVID-19 restrictions were eased and then completely lifted…

Wine registered very healthy volume growth in 2022, partly supported by a huge drop in excise duty for locally, produced wine (see below). Another contributing factor to the increased sales was a large influx of Russian migrants, as they looked to…

Performance for spirits was much more muted than for beer and wine in 2022, with only a slight increase in volume sales. Vodka continued to be the most popular spirit, accounting for over nine-tenths of volume sales. However, in recent years there…

The Pakistani market provides limited access to spirits, and alcoholic drinks in general, with whiskies, gin and vodka the most readily purchased spirits. Consumers in the country have restricted access to and limited opportunities to try new…

After two years of volume decline, beer registered healthy volume growth in 2022. One contributing factor to the increased sales was a large influx of Russian migrants, as they looked to escape the consequences of the war. In addition, though was…

Non alcoholic beer has been gaining popularity fast in Pakistan. The prohibition of alcohol consumption for Muslims aids sales of non alcoholic beer. It is mostly consumed by young adults, especially university students and 18-30-year-olds in…

Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, alcoholic drinks performed relatively well, with healthy volume growth and constant value sales increasing slightly. This was backed up by…

With the easing of Coronavirus (COVID-19) threat and related restrictions, the reopening of hotels and restaurants and rebound in tourism flows led to healthy on- and off-trade volume growth of alcoholic drinks in 2022. As the purchase of alcohol can…

In 2022, alcoholic drinks recovered from the COVID-19 pandemic in line with restrictions easing, which has had numerous benefits for on-trade sales. However, the industry overall now faces a new set of challenges due to global inflation which is…