Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Wound care continued to see positive growth in retail volume terms in 2023, as life returned to normal following the pandemic. With people spending more time outside the home, including taking part in sport, this led to an increase in the number of…
Weight management and wellbeing continued to record healthy growth in both volume and constant value terms in 2023. This was led by supplement nutrition drinks, continuing the pattern seen over the review period. Consumers are becoming increasingly…
Demand for vitamins continued to grow at a rapid pace in 2023 as Malaysians increasingly focused on preventative health measures. Indeed, despite the transition of COVID-19 into an endemic virus, consumers continued to seek out products that claimed…
Sports nutrition continued to see dynamic growth in constant value terms in 2023, as consumers returned to their active lifestyles. Sales also benefited from opening of more gyms and fitness centres, following the ending of various pandemic-related…
Despite the fact that fears surrounding COVID-19 had largely subsided by 2023, many parents remained concerned about their children’s health, and as such, showed a willingness to invest in preventative health solutions. For example, paediatric…
An increasing of smokers looked to quit the habit in 2023 and as such, retail volume sales of NRT smoking cessation aids continued to see strong growth as a result. The Malaysian government also continued to with its efforts to raise awareness of the…
Herbal and traditional products have a long-standing tradition within consumer health in Malaysia. Such products are often sold in kiosks, as well as herbal/traditional healthcare stores, and as such, are easy to obtain. For example, Tongkat Ali, one…
Eye care continued to see robust growth in retail volume terms in 2023, with standard eye care leading the way. Malaysians typically spend long periods of time on digital devices, a practice which is linked to a range of vision issues, including…
Antacids continued as the key driver of growth within digestive remedies in 2023. With Malaysians returning to their stressful, on-the-go lifestyles, they were less likely to eat healthy meals and were hence more prone to digestive complaints, such…
With COVID-19 still a relatively recent memory, Malaysians continued to place a strong emphasis on preventative health measures, including the intake of dietary supplements. Consumers saw these products as an effective way of boosting their immune…