Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
Negatively influenced by pandemic and corresponding lockdowns in 2022, many couples were postponing their pregnancy plans due to wellness concerns and tight budgets. Meanwhile, despite the lifting of pandemic-related restrictions at the beginning of…
Overall, the nappies/diapers/pants category registered strong growth in 2023 in both current retail value and retail volume. While the majority of the category growth can be attributed to price hikes due to the increase in raw material pricing and…
Nappies/diapers/pants in Azerbaijan continued to be somewhat affected by inflationary pressures in 2023, despite the growth rates of inflation slowing down. Notably, manufacturers of diapers have seen hikes in the costs of raw materials (Azerbaijan…
Nappies/diapers/pants in Indonesia in 2023 benefitted from the country’s high birth rate, recording a significant upswing in both volume and current value sales to record continued double-digit growth in the latter. Consumer confidence was on the…
With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand…
In the face of persistent declines in the birth rate, companies within nappies/diapers/pants in South Korea are confronted with unique challenges. To counteract these demographic hurdles, businesses are strategically leveraging the premiumisation…
Retail sales of nappies/diapers/pants in the Philippines saw positive growth in current value terms in 2023, continuing the trend of the previous year. However, this was attributable to a large extent to inflationary pressures, as manufacturers,…
While nappies/diapers/pants registered a double-digit increase in value sales in Kazakhstan in 2023, constant value sales fell. Continuing high inflation hit profitability and also saw consumers trading down, as purchasing power fell. As such, there…
Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the…
Nappies/diapers/pants performed strongly in Pakistan in 2023, registering both healthy constant value and volume growth. Continuing population growth contributed to the increased demand. Also, with more women working outside the home and needing…
Nappies/diapers/pants in Taiwan registered another year of positive current value growth in 2023. However, this was mainly attributable to rising unit prices, rather than any real increase in demand. However, while overall volumes remained flat…
Thailand’s declining birth rate negatively impacting the demand for nappies/diapers, which continued to report declining sales in retail volume terms in 2023. Consumers in Thailand are choosing to start a family later with more women focusing on…
Sales in nappies/diapers/pants in Uzbekistan continued to be supported by demographic factors in 2023, with healthy birth rates noted. As seen in menstrual care, nappies/diapers/pants is also on an upwards trajectory in the country, as consumer…
Nappies/diapers/pants continued to report strong growth in current value and retail volume terms in 2023 backed by rising income levels, urbanisation and a rapidly expanding distribution reach. This growth was also attributed to the increased…
In 2023, nappies/diapers pants witnessed another year of significant retail volume decline in Japan, despite seeing growth in current value terms. There is no sign of a weakening of the decrease in the number of births in Japan. According to…
Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…