Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Paediatric cough, cold and allergy remedies in Hong Kong saw strong rises in the wake of lifted social restrictions in 2023. The mandatory mask-wearing policy, which had been in place to mitigate the spread of respiratory illnesses, was removed and…
Paediatric vitamins and dietary supplements remained the largest and most dynamic product area in current value terms in 2023, with parents remaining keen to protect their children’s health. As demand grew, so too did the variety of offerings, with…
Parents are becoming more concerned about ensuring their children’s optimum nutrition, mainly when dealing with children aged 5-10 years, who can be very selective about their food choices. This concern is even more prevalent in urban areas, where…
Paediatric consumer health remains underdeveloped in Taiwan, with just two categories – paediatric vitamins and dietary supplements and paediatric cough/cold remedies – registering measurable sales during the review period. This is mainly because…
Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…