Paediatric consumer health

Paediatric cough, cold and allergy remedies in Hong Kong saw strong rises in the wake of lifted social restrictions in 2023. The mandatory mask-wearing policy, which had been in place to mitigate the spread of respiratory illnesses, was removed and…

Paediatric vitamins and dietary supplements remained the largest and most dynamic product area in current value terms in 2023, with parents remaining keen to protect their children’s health. As demand grew, so too did the variety of offerings, with…

Parents are becoming more concerned about ensuring their children’s optimum nutrition, mainly when dealing with children aged 5-10 years, who can be very selective about their food choices. This concern is even more prevalent in urban areas, where…

Paediatric consumer health remains underdeveloped in Taiwan, with just two categories – paediatric vitamins and dietary supplements and paediatric cough/cold remedies – registering measurable sales during the review period. This is mainly because…

Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…

The high sales growth being seen in paediatric consumer health in the Philippines is largely due to the country’s relatively high birth rate and the culture of not skimping when it comes to spending money on children. However, it should be noted that…

Overall, sales of paediatric consumer health are in decline in current value terms in Japan in 2023. Nonetheless, the performances vary by product category with some benefiting from a post-pandemic recovery while others are facing headwinds. For…

Despite the fact that fears surrounding COVID-19 had largely subsided by 2023, many parents remained concerned about their children’s health, and as such, showed a willingness to invest in preventative health solutions. For example, paediatric…

Uzbek parents are keen to prioritise the wellbeing of their children and have a strong propensity to invest in their health. This trend has been gathering pace over the review period especially during the challenging times of the COVID-19 pandemic…

Paediatric vitamins and dietary supplements remains by far the largest value category within paediatric consumer health. Despite a decline in retail volume sales in 2023, heightened health awareness since the pandemic and parents’ approach to…

While the birth rate in Pakistan is falling, it remains amongst the highest in the world. The high birth rate and increasing health- and hygiene-awareness drive significant growth in paediatric consumer health. However, while parents are becoming…

Paediatric consumer health is on the upswing in Azerbaijan in 2023. In a post-pandemic era, parents s are once again comfortable letting their children roam free — from the playgrounds to the classrooms. More social interaction, however, increases…

In 2023, paediatric consumer health is set to continue to perform well, with all categories projected to post fast retail current value growth, supported by high inflationary pressure on prices, and almost all categories expected to post further…

Paediatric consumer health is set to remain one of the better performing categories in consumer health in 2023, with the expectation of solid current value growth and also continued volume growth, despite the falling population aged 0-12. This is due…

Demand for paediatric consumer health remains strong and rising in 2023, driven by increasing attention to children’s overall health and wellbeing, and consistent consumer education in Vietnam. An increasing mindset of prevention is prompting some…

Notwithstanding the decline in the birth rate and the contraction in the infant population, which has had a direct negative impact on categories such as milk formula, it has not depressed demand for upgraded consumption in paediatric consumer health.…