Market research on the industry for dairy products and alternativ...
Market research on the industry for dairy products and alternatives. Standardised and cross-comparable statistics including total market sizes, brand shares, distribution and industry trends. Insight and data cover baby food, butter and spreads, che...
Yoghurt and sour milk products is facing the cross-category trends of value sales being driven by increased unit prices, with volume sales in a slump. The growth of average unit prices in 2023 is a consequence of high inflation, a deficit of raw milk…
Plant-based dairy is the winner in 2023, enjoying healthy volume growth and strong value sales alike. This positive dynamic is supported by the fact that plant-based dairy in Romania is growing from a relatively small base. While plant-based dairy…
Other dairy is seeing value growth driven by price hikes associated with elevated costs, while volume is in a slump due to consumers’ weakened purchasing power in the inflationary context. Cream is the most important subcategory in other dairy, thus…
In an overarching cross-category trend, drinking milk products is seeing value growth supported by high unit prices driven by costs, alongside volume slumping in a price-sensitive environment. Indeed, unit prices at shelf level have been driven up by…
The performance of dairy products and alternatives in 2023 remains under the impact of still-high inflation and the pushed up costs of living which significantly affect a large part of the population in Romania. In fact, 2023 witnesses a continuation…