Retail E-Commerce

Retail e-commerce in Egypt continued to develop fast at the end of the review period. As a result, it was set to improve its ranking among the largest markets in the channel, moving ahead of South Africa, by the end of the review period. All…

In 2023, sales via e-commerce in South Africa continued to benefit from a steady decline in the price of connectivity, which allowed a higher number of consumers to access the service at affordable prices. For instance, the price of 1G broadband has…

In 2023, retail e-commerce in Nigeria experienced significant growth and transformation, driven by various developments and trends that shaped the landscape of online shopping in the country. Online shopping witnessed a surge in popularity among…

Retail e-commerce in Morocco witnessed an accelerated expansion throughout the review period and in 2023, propelled by several factors contributing to its robust growth trajectory. The channel experienced a notable surge in online transactions,…

Retail e-commerce in Tunisia underwent significant expansion in 2022, fuelled by enhanced internet penetration and evolving consumer lifestyles. According to the Department of Commerce, as of September 2022, Tunisia was home to approximately 1,680…

Retail e-commerce is the big winner in Algeria in 2022, boosted by the era of the pandemic forcing consumers and players to embrace online platforms, and further supported by the ongoing developments in telecommunications infrastructure in the…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

Sendy launched a payment on delivery product for e-commerce and social commerce vendors in Africa, with this including Kenya. This is seen as a significant new product as it overcomes security concerns some consumers still have about shopping online,…