Market research on the retailing industry. Our reports feature a ...
Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatility, and low consumer confidence stemming from the…
In keeping with the performance of the wider retail market, after the shock of the Russian invasion caused a sharp contraction in 2022, e-commerce in Ukraine saw current value sales rebound at a healthy pace in 2023. Indeed, it was among the channels…
In 2023, e-commerce in Finland outperformed the overall retail category by a greater margin than in 2022. The move from offline to online continued to impact the sales of offline channels – blurring the boundaries between online and offline through…
Following very strong progress during the pandemic, retail e-commerce continues to grow at a steady pace in Norway, with another solid performance in 2023. This is even true of segments that performed poorly offline, such as homewares and home…
In 2023, retail e-commerce in Nigeria experienced significant growth and transformation, driven by various developments and trends that shaped the landscape of online shopping in the country. Online shopping witnessed a surge in popularity among…
Retail e-commerce in Israel continued to be supported by the constant evolution of retailers’ online platforms in 2023. Indeed, retailers and consumers alike were forced to embrace e-commerce during the era of the pandemic lockdowns and restrictions,…
The Americanas scandal of accounting inconsistencies, which emerged at the start of 2023, undoubtedly caused a certain amount of noise in Brazilian retail; felt in both offline and online sales, both of which saw a slowing of growth in 2023. However,…
In 2023, rising inflation, combined with political uncertainty and economic recession has curbed retail e-commerce sales in Peru to some extent. However, this channel is still in developing in Peru, with retail e-commerce accounting for only…
In 2023, retail e-commerce in Colombia recorded further strong despite the government eliminating the VAT-free day. Growth was, however, slower in the year due to a retailer-driven shift to physical stores. This shift was supported by sale events,…
After a slow year, retail e-commerce saw significant growth in value sales again in 2023, although this was entirely price driven as inflation remained at unusually high levels for a second consecutive year. Although disposable income slowly…
Retail e-commerce continued to stabilise in Ireland in 2023, following the significant boom seen during the era of the pandemic, when both consumers and retailers alike were forced to embrace the online channel. Whilst footfall has returned to…
Retail e-commerce maintained dynamic current value growth in India in 2023, with double-digit growth seen across all categories. In particular, quick commerce has gained popularity for packaged food, and daily essentials such as home care products,…
Robust growth continued for retail e-commerce in China in 2023, although the rate of current value increase was slower than seen in previous years. Retail sales were driven by strong performances for drinks and tobacco e-commerce, and for home…
E-commerce in Denmark saw a return to growth in current value terms in Denmark in 2023 even as consumers continued to return to in-store shopping and the economic situation resulted in many consumers trying to limit spending. Although the rate of…
In 2023, retail e-commerce overall recorded positive current value growth in France, following the category’s decline in 2022. The count of active e-commerce sites remained on an upward trajectory, albeit at a moderated rate in 2023.
After e-commerce showed double-digit current value growth during COVID-19 in 2020, growth slowed significantly in 2021, and remained at this lower level in 2022 and 2023, as with the reopening of physical stores post-pandemic, fewer people made the…
In 2023, retail e-commerce in Portugal recorded single-digit retail value growth. After a substantial uplift in sales during COVID-19, the landscape recorded a slowdown during 2022. This continued into 2023, with the channel losing share to offline…
As e-commerce in Taiwan matures, the dynamics of online shopping are undergoing significant shifts, presenting both challenges and opportunities for retailers. Despite experiencing growth in retail value sales in 2023, the pace of expansion has…
E-commerce in Singapore experienced a marginal decline in value sales in 2023 due to the normalisation of shopping habits. This was expected, given the sharp growth recorded by the channel during the pandemic, when consumers had limited alternatives…
High inflation impacted retail e-commerce in Bulgaria in 2023. As such, though retail e-commerce registered high current value growth, constant value sales fell. Consumers cut back on spending on less essential items and this impacted e-commerce.…
Retail e-commerce In Argentina was the most dynamic channel in retailing. However, higher, exponential retail current value growth in 2023, compared with 2021 and 2022, was mainly due to very high inflation, which reached a triple-digit rate. While…
Retail e-commerce in Sweden, after almost a decade of double-digit retail current value growth, peaking over 2019-2021, witnessed stabilisation or correction towards the end of the review period. Following a small drop in 2022, retail e-commerce…
Following robust double-digit value growth over much of the review period, a trend already emerging prior to the pandemic, e-commerce sales in Chile started to stabilise in 2022 in line with greater mobility outside of the home, although they…
While retail e-commerce in Turkey registered an increase in both current and constant value sales in 2023, it was not one of the stronger performing retail channels. This was because with appliances and electronics continuing to be the most popular…
Retail e-commerce in Belgium saw a more muted performance in 2023, compared to the previous two years. This was linked to the impact of inflation, with many shoppers preferring to visit physical stores to seek out the best promotions and offers, as…
Retail e-commerce saw more modest current value growth in Greece in 2023, following three consecutive years of double-digit expansion. The fact that the penetration rate of e-commerce in many categories was relatively low by Western European…
After several years of accelerated evolution, 2023 was a challenging year for e-commerce in Romania.
Retail e-commerce in Egypt continued to develop fast at the end of the review period. As a result, it was set to improve its ranking among the largest markets in the channel, moving ahead of South Africa, by the end of the review period. All…
After seeing dynamic double-digit growth year-on-year throughout the review period retail e-commerce saw a slowdown in 2023 in current value terms, with consumer electronics e-commerce even posting a decline in sales. Elevated inflation, rising…
Retail e-commerce in Morocco witnessed an accelerated expansion throughout the review period and in 2023, propelled by several factors contributing to its robust growth trajectory. The channel experienced a notable surge in online transactions,…
Celebrating its first year in the Malaysian market, TikTok Shop has become the fastest-growing emerging e-commerce player in Southeast Asia, operating as an online marketplace within the TikTok video-sharing platform. The player attributes its…
The growth of retail e-commerce slowed down in Canada in 2023. However, the channel saw sales continue to rise in both current and constant value terms, with retail e-commerce having become a regular feature in the shopping patterns of a broad range…
Retail e-commerce in Mexico demonstrated outstanding double-digit current value growth over the review period, and 2023 was no exception, with growth across most categories. Indeed, the growth rate experienced by e-commerce in Mexico was amongst the…
Retail e-commerce continued to register buoyant growth in Indonesia in 2023, continuing the trend seen throughout the review period. While the movement restrictions put in place to control the number of COVID-19 cases had a positive impact on online…
In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…
Retail e-commerce registered a modest increase in current value sales in Slovakia. However, with appliances and electronics continuing to be the most popular products sold online, and with weak consumer sentiment leading consumers to postpone larger…
Retail e-commerce was a fragmented category in Hungary in 2023, with the leading brand being Media Markt (Media Markt Retail Cooperation Kft), followed by eMAG Marketing (Extreme Digital - Emag Kft). However, Media Markt is the only name holding a…
Retail e-commerce in Italy posted a relatively moderate increase in current value terms in 2023, with growth largely driven by foods, beverages and beauty products. After a steep increase in market penetration of fast moving consumer goods sold…
Despite an overall slowdown in sales growth by e-commerce in Australia in 2023, especially by specialists, direct-to-consumer (DTC) models have gained popularity in the fashion industry as players sought to optimise their channel strategies and…
E-commerce enjoyed a boom during the pandemic as many local consumers spent significant amounts of time at home for work and leisure and reduced spending on events, entertainment and shopping in-store. As a result, growth was more moderate in 2023.…
In 2023 retail e-commerce in Vietnam continued to see robust rises, recording faster current value sales growth than it did in 2022. Vietnamese consumers are increasingly family with e-commerce marketplaces, drawn to the very frequent offer of a…
E-commerce sales in Thailand saw slowed but strong growth in terms of current value in 2023. The channel still accounts for an only small percentage of retail overall, though growth has been rapid and remained robust in 2023. At the same time, there…
Consumers are increasingly shopping online for their groceries with the return to busy lives away from the home leaving less time for grocery shopping. Growth was seen from both pure players and traditional store-based grocery retailers which have…
While 2023 saw higher foot traffic in shopping malls and other physical retail locations. e-commerce continued see significant expansion in current value terms. Online marketplaces, such as Lazada, Shopee, and Zalora were instrumental to driving up…
In 2023, sales via e-commerce in South Africa continued to benefit from a steady decline in the price of connectivity, which allowed a higher number of consumers to access the service at affordable prices. For instance, the price of 1G broadband has…
In 2023, retail e-commerce in New Zealand was affected by high inflation, with shoppers continuing to adapt their behaviours to the economic conditions around them. Product price increases were held to have accounted for the largest part of current…
After many years of double-digit current value growth for retail e-commerce in Hong Kong, sales turned to slight decline in 2023. At the beginning of February 2023 the Hong Kong Government implemented the full resumption of travel, with Hong Kong…
Retail e-commerce in Saudi Arabia has seen huge gains with sales having more than doubled since 2019 in current value terms. This is largely attributed to the digital adoption wave and evolving shopping preferences, especially among millennials. The…
After dynamic sales during and after the COVID-19 pandemic, e-commerce retail sales slowed in 2023. This is not only attributed to the natural slowdown in growth after several successful years, but also the weaker economy. Czech households made…
In 2023, retail e-commerce maintained double-digit current value growth in South Korea. In recent times, the retail landscape in the country witnessed a remarkable surge in online shopping activities, driving a substantial increase in online…