Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
In 2023, the absence of COVID-19 restrictions marked a significant shift from the preceding years of pandemic-induced lockdowns and constraints. Between 2020 and 2022, New Zealanders spent extended periods at home, resulting in heightened demand for…
Retail tissue experienced significant growth in 2020 following the emergence of the pandemic, as consumers stockpiled toilet paper and other tissue products due to a fear of running out amidst shortages in retailers. Growth continued in 2021 as the…