Retailing

Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…

2022 was a strong growth year for direct selling in Singapore, due to the resumption of events and pre-pandemic lifestyles, which made it easier for sales agents to conduct outreach and engagement activities. While the channel recorded a marginal…

Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In…

Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…

Direct selling registered constant value growth in 2022, in spite of high inflation, which was mainly caused by the war in Ukraine. With concerns surrounding COVID-19 putting a spotlight on the concept of preventive health, many Kazakhstanis have…

Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…

Direct selling saw a marked fall in sales in current value terms in Indonesia in 2023. The channel generally struggled during the review period, having been heavily impacted by the COVID-19 crisis. Direct selling was not viable at the height of the…

Direct selling saw solid current value growth in India in 2023, although the rate of increase slowed compared with the previous year, returning to growth similar rates to those seen pre-pandemic. Nevertheless, this was impressive, considering the…

Direct selling returned to growth in current value terms in Hong Kong in 2023. However, during the pandemic the channel saw little disruption compared with many others in retail, holding up relatively well, with only minor declines. Social media…

Several years of current value decline were seen in direct selling in China during the pandemic, as the direct selling business model relies heavily on hosting meetings or gatherings to introduce products and recruit new sales personnel, which was…

Direct selling saw sales boosted during the pandemic, and the impact has persisted post-pandemic, with growth accelerating again in 2022 after a slowdown in 2021 The channel remains far from saturation or maturity. The key factors driving the…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

2023 saw convenience stores in Vietnam continue to expand rapidly in terms of number of outlets, especially into urban areas, as local lifestyles became increasingly busy. Convenience stores resonate with Gen Z consumers and students, gaining…

Convenience retailers in in the Philippines recorded a dynamic performance in current value terms in 2023, continuing the trend of the previous year. This was largely attributable to the aggressive activities of incumbent players, such as Philippine…

Convenience stores in Thailand continued to recover and rise in 2023, with expansion in terms of outlet numbers a major driver. Rapid urbanisation, longer working hours, and declines in average household size boosted demand for smaller-format stores…

In 2023, convenience stores in Taiwan experienced expansion driven by various factors such as summer travels, festive seasons, typhoons, and back-to-school/work periods, all of which boosted demand for fresh food, coffee, packaged snacks, and…

Convenience retailers maintained dynamic growth in current value terms and in terms of outlet numbers in South Korea in 2023. The number of convenience retailers surpassed 50,000 in 2021, and this figure increased to nearly 60,000 in 2023. The…

The full recovery of convenience stores in Singapore, which dominates value sales and outlet numbers within convenience retailers, has been driven by the resumption of pre-pandemic lifestyles. Consumers have returned to schools and offices, as the…

Social distancing measures remained in effect in Malaysia in 2021, with consumers forced to avoid spending time outside of the home wherever possible, and huge numbers of white-collar professionals, office workers and service industry personnel were…