Retailing

The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall retail registered a healthy increase in current value sales in 2022, constant value…

Inflation has had an impact on consumer behaviour, leading them to become more cautious about their spending, with essential goods taking priority during 2022. Moreover, discounters serve as a major driver of retail offline, thanks to their best…

The War in Ukraine had a strong impact on Latvia in 2022, creating conditions for high inflation and economic and political uncertainty. This, in turn, affected consumer priorities and spending patterns in retail arenas. Meanwhile, retail in Latvia…

Retail in Hungary continued to be influenced by inflationary factors in 2023, with the double-digit hikes continuing (and even increasing from) the previous year. Moreso, Hungary is reported to be experiencing one of the highest sets of hikes across…

The war in Ukraine exacted a heavy toll on Georgia’s economy with retail prices spiking in 2022. Close trade links with Russia and Georgia’s status as an emerging economy have also exerted pressure on the country’s currency, with depreciation also…

Retail in Estonia saw total current value sales grow at a double-digit rate for a second consecutive year in 2022. However, growth was only marginally faster than in 2021 despite steep increases in unit prices for all kinds of goods amidst a surge in…

Croatians were impacted by rising inflation in 2022 and faced a cost of living crisis similar to many shoppers across Europe. As the economy started to emerge from the COVID-19 pandemic, the war in Ukraine and rising costs of energy and raw materials…

High inflation continued to impact retail in Bulgaria in 2023, though growth in retail prices did ease. As such, though current value sales increased, there was a fall in constant value sales, as continuing rising costs hit profit margins, and also…

Performance was muted for retailers in Bosnia and Herzegovina in 2022. Though there was double-digit growth in current value sales, there was only a minimal increase in constant value sales, as inflation dampened volume sales significantly.…

In keeping with the performance of the wider retail market, after the shock of the Russian invasion caused a sharp contraction in 2022, e-commerce in Ukraine saw current value sales rebound at a healthy pace in 2023. Indeed, it was among the channels…

After dynamic sales during and after the COVID-19 pandemic, e-commerce retail sales slowed in 2023. This is not only attributed to the natural slowdown in growth after several successful years, but also the weaker economy. Czech households made…

E-commerce is the big winner in retail, with the channel stimulated by the event of the pandemic, and with consumers continuing to embrace all the benefits which online shopping offers. Indeed, it is consumer satisfaction in e-commerce in Slovenia…

Retail e-commerce registered a modest increase in current value sales in Slovakia. However, with appliances and electronics continuing to be the most popular products sold online, and with weak consumer sentiment leading consumers to postpone larger…

Retail e-commerce in Serbia continued to see dynamic growth in 2022, even outpacing the sharp spike in growth seen in 2020 following the outbreak of COVID-19. Retail e-commerce in Serbia has grown considerably since the start of the pandemic, with…

After several years of accelerated evolution, 2023 was a challenging year for e-commerce in Romania.

In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…

E-commerce registered double-digit current value growth in 2022, as well as healthy constant value growth, in spite of high inflation. The high inflation was due to the war in Ukraine, which led to soaring energy prices, which in turn led to higher…

Due to the increasing number of online retailers and brands, a continually expanding network of lockers in the country, a variety of delivery methods, secure and convenient payment systems, and a growing pool of customers, retail e-commerce continued…

As in other markets, retail in Latvia continued to see the increased adoption of e-commerce at the end of the review period. While visible prior to the onset of Coronavirus (COVID-19), the pandemic accelerated the global shift towards online…

Retail e-commerce was a fragmented category in Hungary in 2023, with the leading brand being Media Markt (Media Markt Retail Cooperation Kft), followed by eMAG Marketing (Extreme Digital - Emag Kft). However, Media Markt is the only name holding a…