Retailing

Retail in Ecuador posted strong growth in current value terms in 2022, building on the strong recovery posted the previous year. With COVID-19 fears subsiding and most of the remaining restrictions being lifted locals and foreign visitors were more…

Historically, online spending by Ecuadorians has been primarily focused on services and entertainment. However, consumption patterns in this area changed dramatically during the COVID-19 pandemic, with people increasingly choosing to purchase…

According to the Instituto Nacional de Estadisticas y Censos (INEC), consumer appliances and electronics experienced a reduction in prices over 2022, when compared to 2021. This was in part due to a normalisation of production thereby ensuring there…

Grocery retailers continued to see dynamic growth in 2022, with the lifting of COVID-19 restrictions supporting economic activity and boosting consumer confidence. Furthermore, while many consumers remained price sensitive in 2022, spending was…

The channel did not see any important changes in the last couple of years of the review period, with no new brands entering the market or announcing their intention to do so. This meant that the existing players continued to gain ground, using new…