Retailing

During the review period, e-commerce remained the fastest-growing distribution channel in MEA. This trend was driven by increased consumer demand for convenience, which prompted the diversification of retail strategies. Besides, low penetration of…

During 2020, e-commerce retail constant value sales (2021 prices) plunged by almost three quarters. The departure of Jumia Technologies AG from Cameroon in late 2019 left a hole that no remaining player has the capacity to fill. However, it has not…

In 2023, discounters in South Africa continued to record dynamic growth across all indicators. Despite decelerated food inflation, estimated at an average of 8.5% over 2023 as a whole compared to a 14-year high of 14.4% in March, South African…

Despite the potential for affordability offered by discounters, the overall spending power of Nigerian consumers experienced a decline, dampening the growth for this retail channel in Nigeria in 2023. With inflation soaring, consumers became…

Moroccan households continued to grapple with economic constraints in 2023, driving heightened price sensitivity and bolstering demand for discounters. With inflation reaching a decade high in the previous year, consumers increasingly sought…