Retailing

Mobile e-commerce had been expanding rapidly during the early part of the review period, albeit from a very low base. During 2020, mobile e-commerce retail constant value sales (2021 prices) plunged by more than two thirds. The departure of Jumia…

Grocery shopping continues to be dominated by traditional grocery retailers, but prior to the onset of the pandemic, the retail constant value sales (2021 prices) of modern grocery retailers had been expanding rapidly in Cameroon. The Carrefour…

Traditional grocery retailers still dominate grocery shopping in Cameroon, but they are coming under increased pressure from the growing number of modern grocery retail outlets, which have a strong appeal for middle- and high-income local consumers.…

Amid the COVID-19 pandemic, health protocols had to be implemented altering the shopping experience of Ethiopians. The use of masks and social distancing among consumers and staff were strictly enforced in stores. The pandemic and the war in Tigray…

The briefing examines how retail and wholesale industry performs globally and in the largest countries in terms of retail and wholesale output. The report also provides data for production, imports, exports, industry’s costs, industry’s profitability…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

Brick and mortar grocery stores remain extremely popular in Kenya, despite ongoing strong growth in e-commerce. The number of grocery stores outlets continued to increase in Kenya in 2022 as operators looked to expand as the country continued its…

Faced with rising costs, some major non-grocery retailers were forced to close their doors towards the end of the review period. Following a general pattern of South African retailers exiting Kenya, Massmart Holdings Ltd announced in early 2023 its…

Sendy launched a payment on delivery product for e-commerce and social commerce vendors in Africa, with this including Kenya. This is seen as a significant new product as it overcomes security concerns some consumers still have about shopping online,…

Consumer shopping habits still favour traditional and informal retail in Angola. Retail was hit hard by the COVID-19 pandemic, with the economy suffering. However, with a recovering economy expected in the forecast period and the government focus on…

Retail in Kenya continued to expand in 2022, with new stores opening while there was increased footfall at brick and mortar stores. However, not all modern retailers are finding success in Kenya, with some players being forced to exit the market.…

Multi-level level marketing remained the most popular form of direct selling in Cameroon in 2022 as the retailing category recorded a positive performance for the second year in a row. However, this was not enough for category sales to recover to…

France-based multinational Carrefour continued to expand its global footprint during 2022 with the opening of its first hypermarket in Cameroon. This store is located at the PlaYce shopping centre in Yaoundé and it was inaugurated during July 2022.…

The July 2022 opening of the PlaYce shopping centre in Yaoundé represented a watershed moment in the development of non-grocery retailers in Cameroon. In addition to playing host to a large hypermarket under the Carrefour brand, this very modern new…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

Retailing value sales continued to expand in Côte d’Ivoire during 2022 growing at a higher rate than they did in both 2020 and 2021 but at a slower rate than in the earlier part of the review period. The market continued to recover from disruption…