Retailing

Multi-level level marketing remained the most popular form of direct selling in Cameroon in 2022 as the retailing category recorded a positive performance for the second year in a row. However, this was not enough for category sales to recover to…

Direct selling in Egypt has been transformed into a social commerce platform through evolving market dynamics, a significant reliance on social media platforms for news and trends and changing shopping behaviours. This shift is informed by the…

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

Direct selling in Morocco experiences a resurgence as society resumes normal activities, albeit amidst economic challenges posed by the rising cost of living. Despite initial setbacks during the pandemic, cosmetics and skin care show signs of…

Direct selling in Nigeria faced challenges in 2023 as the country grappled with high inflation, resulting in decreased purchasing power among consumers. The direct selling model, predominantly conducted through social commerce and word of mouth, saw…

In 2023, direct selling in South Africa remained subject to challenging operating environments. Despite some stabilising of value sales following three consecutive years of decline as a result of the pandemic, there was still lower demand for certain…

Direct selling benefited from a rising number of agents, particularly women, in Tunisia in 2022. This surge in participation can be attributed to the intensified recruitment efforts of leading operators such as Avon, which actively sought to expand…

Discounters in Egypt benefited from significant company activity at the end of the review period. In April 2023, Development Partners International (DPI) announced a USD165 million equity investment in Kazyon Ltd, the UK parent of the largest…

Moroccan households continued to grapple with economic constraints in 2023, driving heightened price sensitivity and bolstering demand for discounters. With inflation reaching a decade high in the previous year, consumers increasingly sought…

Despite the potential for affordability offered by discounters, the overall spending power of Nigerian consumers experienced a decline, dampening the growth for this retail channel in Nigeria in 2023. With inflation soaring, consumers became…

In 2023, discounters in South Africa continued to record dynamic growth across all indicators. Despite decelerated food inflation, estimated at an average of 8.5% over 2023 as a whole compared to a 14-year high of 14.4% in March, South African…

During 2020, e-commerce retail constant value sales (2021 prices) plunged by almost three quarters. The departure of Jumia Technologies AG from Cameroon in late 2019 left a hole that no remaining player has the capacity to fill. However, it has not…

During the review period, e-commerce remained the fastest-growing distribution channel in MEA. This trend was driven by increased consumer demand for convenience, which prompted the diversification of retail strategies. Besides, low penetration of…

Coronavirus (COVID-19) has shaken up the consumer goods, services and payment industries in Sub-Saharan Africa, putting pressure on supply chains and depressing sales, as lockdowns and job losses squeeze discretionary spending. As a result of the…

General merchandise stores in Egypt registered retail value (constant 2023 prices) growth in 2023. This was due to the performance of departments stores, with variety stores seeing a drop in retail value sales in real terms. Less positively, the…

Morocco is embarking on a new trade strategy focused on bolstering local production and fostering job creation, signalling a transformative shift in the market. Collaborative efforts between the government and the Ministry of Industry and Commerce…

In 2023, general merchandise stores in Nigeria faced a notable decline in sales, primarily due to shifting consumer preferences driven by high inflation. As the cost of living rose, consumers found themselves grappling with reduced purchasing power,…

Lockdown restrictions imposed on shopping centres during the pandemic were particularly challenging for department stores in South Africa, which often occupy prime rentals in such locations. For Woolworths, the situation was worsened by civil unrest…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…