Retailing

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2023 for the seventh year in a row in current value terms. Even more worryingly, direct selling underperformed…

Direct selling was unexpectedly successful in France around the time of pandemic. Initially facing a downturn in early 2020, it rebounded in 2021. Though the overall category has slumped again in 2023, continuing 2022’s downward trend, this fall was…

In 2023, direct selling in Germany continued on its growth trajectory, albeit at a steadier pace compared to the spike during the pandemic. The channel's success is largely attributed to its effective digital transformation and the adoption of a…

Direct selling saw sales fall significantly in Greece in 2023. Since direct selling requires not only sales and interpersonal skills, but also strategic thinking, Oriflame decided to start blogging about how people can use direct sales techniques to…

Direct selling remained in a relatively steep slump in Ireland in 2023, due to strong competition from a variety of other shopping channels which offer wider ranges of goods at lower prices – both online and offline. Added to which, inflationary…