Retailing

Apparel and footwear specialists continued to record single-digit growth in current value terms in 2023 as the category continued on the path to recovery. Despite this sales remained lower than pre-pandemic levels as elevated inflation and a sharp…

It was another tough year for appliances and electronics specialists in Italy in 2023 with the category seeing a decline in current value terms for the second consecutive year. Sales slumped in 2020 due to the outbreak of COVID-19 before recording a…

The geopolitical developments of 2022 and 2023 have had a big impact on retail in Italy. Russia's war in Ukraine continued in 2023 with no sign of resolution at the time of writing, while the emergence of further instability in other parts of the…

After two years of solid growth, direct selling experienced a decline in current value terms in 2023. However, performances varied within direct selling in 2023 with some categories continuing to perform well in 2023, but especially those with a…

Despite the easing of inflationary pressures in Italy over 2023, price increases and thus inflation rates remained high in the country. Therefore, price and value remained the most pressing concerns for many consumers when choosing to shop for their…

General merchandise stores recorded dynamic double-digit growth in current value terms in 2022 with department stores and variety stores both seeing elevated sales. This performance was backed by a renewed sense of optimism as concerns around the…

Health and beauty specialists saw moderate growth in current value terms in 2023, although this was largely the result of price inflation rather than an increase in demand. When it comes to pharmacies small and independent players account for most…

Home products specialists saw healthy growth in current value terms in 2023 albeit this was largely due to the impact of inflation rather than a significant increase in demand. Consumers continued to invest in their domestic spaces in 2023 with this…

Although more stable than in the previous year, inflation rates still remained high in Italy in 2023 with the price of food and other grocery and non-grocery items continuing to rise. In the context of high inflation, hypermarkets continued to…

Retail e-commerce in Italy posted a relatively moderate increase in current value terms in 2023, with growth largely driven by foods, beverages and beauty products. After a steep increase in market penetration of fast moving consumer goods sold…