Retailing

After years of strong growth during the review period, direct selling in Switzerland recorded decline in 2023, although sales remained above pre-pandemic levels. Local consumers returned to shopping outside of the home, visiting stores more…

Convenience retailers in Switzerland remained popular in 2023, partly due to their extended opening hours, since many stay open 24/7 or at least operate late hours. In addition, wide store networks across easily accessible locations with high…

Appliance and electronics specialists recorded a decline in current retail value sales in Switzerland in 2023 as a result of a combination of factors. Average prices across the category, combined with the higher cost of living in general, dampened…

Apparel and footwear specialists in Switzerland saw a decline in current value sales in 2023 due to consumer price sensitivity, which led to the prioritisation of essential products and a shift towards private label lines and discounters. Moreover,…

Variety stores are a small retailing channel in terms of value sales in Switzerland. However, variety stores are gaining some value share and registered positive current value growth both in 2020 and 2021. Variety stores benefit from Swiss consumers’…

Traditional grocery retailers gained from the pandemic lockdowns, as with people’s movements being restricted, they shopped in local neighbourhood stores. Essentially COVID-19 had the effect of boosting the growing trend for shopping locally and…

Mobile e-commerce registered an even higher increase in current value sales in 2021 than e-commerce overall and mobile e-commerce now accounts for nearly half of total e-commerce sales. The healthy growth is supported by very high penetration of…

Homeshopping has been on a constant downward trend over the review period and this continued into 2021, with a further decline in value sales. Homeshopping is losing ground to online sales, with the profile of homeshopping consumers mainly older…

Unlike many other retailers during the 2020 pandemic, home and gardening performed well, as with people confined to home, home improvement and gardening stores performed well, as consumers look to renovation work and gardening during the lockdowns.…

Health and beauty specialists registered a slight decline in value sales in 2021, due to its largest channel, chemists/pharmacies, registering a significant drop in value sales, as consumers were less concerned about COVID-19. Also, as many consumers…