Alcoholic Drinks

As seen with the trend for champagne in clubs, we are also seeing a significant increase in sales of premium and prestige premium spirits through clubs and lounges in Cameroon. Brands such as Johnnie Walker Black Label (Diageo Plc), Jack Daniel’s…

RTDs remains a consolidated category in Cameroon, with few new developments. Société Anonyme des Brasseries du Cameroun (SABC) leads RTDs with its Booster brand holding just over half of all brand shares, with the other most notable brand being…

Beer is one of the products subjected to approval by the Ministry of Trade before the price can be altered, and the last time there was a price increase for beer nationwide was in 2019. However, the blowback from the public was swift and vicious.…

Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and…

Beer and lager are popular alcoholic beverages in Cameroon. Since the early 2000s, the prices of beer in the country have been on a steady increase, yet the consumption rate has never taken a notable downturn. If anything, it is the production…

Sales of alcoholic drinks increased in 2022 in both the off- and the on-trade as the market continued to recover from declines seen during the pandemic. Rising local production played a huge role by making products more affordable and more…

Demand for wine is quite limited in Nigeria, particularly in comparison with beer, but it increased rapidly in recent years. However, wine returned to decline in total volume terms in 2022, as the weak economy had a negative impact on consumption.…

Spirits recorded solid total volume growth in 2022, despite poor economic conditions and strong rises in unit prices. Actual volume growth was driven largely by gin and bitters, which are categories dominated by economy brands. Whilst categories…

RTDs saw exceptional growth in total volume terms in 2021, which allowed the category to see a full recovery from the pandemic-induced decline in 2020. However, due to the negative economic conditions in 2022, particularly high inflation, which…

Demand for cider/perry remains limited in Nigeria, as it not a product with which many local consumers are familiar. Indeed, such products only became widely available in Nigeria around a decade ago. However, cider/perry maintained total volume…