Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In 2022, the full reopening of on-trade establishments had a significant impact on the development of alcoholic drinks in the Netherlands. This was due to the fact that on-trade outlets had been closed for extended periods during the pandemic and…
In 2022, total volume sales of alcoholic drinks continued to improve following pandemic-related restrictions that were applied to on-trade establishments during 2020 and 2021, resulting in further impressive growth for the latter channel. On-trade…
On-trade beer sales continued to grow strongly in 2022, while off-trade sales saw moderate growth. This was due to the lifting of all remaining COVID-19 restrictions in February 2022. As such, total volume sales of beer saw positive growth, with…
Summer is the most important season for breweries in Finland, but in 2022, after a cool spring, the summer did not see any longer periods of hot weather either. As a result, sales were disappointing compared to the previous summer. Inflation, the…
Fast growth in 2021 and 2022 almost saw beer return to its 2019 pre-Coronavirus (COVID-19) total volume sales level by the end of the review period. This performance was driven by the reopening of the market as the threat of the pandemic and related…
Beer showed a strong performance in volume terms in 2022, as all pandemic-related restrictions were lifted and consumers began to return to their usual routines, including spending time in pubs, which are an integral part of the country’s social…
A very hot and long summer, with heatwaves that boosted drinks consumption, the strong recovery of tourist flows and local consumers willing to go out and socialise, after the severe limitations of the Coronavirus (COVID-19) pandemic, provided very…
In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The…
Beer continued to record a positive performance in 2022, with total volume growth of 5%. This was largely driven by a second consecutive year of strong on-trade volume growth, with 2022 being the first restriction-free year for on-trade venues since…
Aligned with the full reopening of establishments following COVID-19, on-trade cider/perry volume sales continued to see solid growth. However, sales were more challenging for the off-trade, which saw minor growth, having competition from food…
Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…
On-trade volume sales, and total volume sales, posted a strong increase in 2022, to move close to the pre-Coronavirus (COVID-19) level. Growth was derived from the reopening of the market, resulting in an increase in domestic consumption via the…
Following a two-year period of decline, cider/perry volumes saw buoyant growth in 2022, with sales approaching pre-pandemic levels. This was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due…
Cider/perry continued to see double-digit total volume and total current value growth in 2022, as the category continued to develop and grow as the threat of Coronavirus (COVID-19) and related restrictions eased and lifted. Cider benefited from its…
At the beginning of the review period, Heineken heavily invested in cider/perry. The company had the ambition of making cider/perry a mainstream category within alcoholic drinks, with the goal of making both the Jillz brand and Apple Bandit major…
In terms of total volume terms, cider/perry recorded growth of 2% in 2022. This growth was primarily driven by on-trade with a volume sales increase of 11% in comparison to off-trade’s marginal decline. On-trade performed significantly better in…
On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in…
Ready-to-drink (RTD) beverages, particularly long drinks, are popular in Finland and experiencing a renaissance. The area is witnessing active new product development with the fusion of different trends in trendy RTD launches. Companies are combining…
Wine-based RTDs posted a dynamic increase in total volume sales in 2022. This performance was driven by LVMH Moët Hennessy Louis Vuitton’s launch of Chandon Garden Spritz in the final year of the review period. The brand was mostly available in the…
Volume sales of RTDs saw healthy growth in 2022, albeit at a slower pace than the previous year. With the lifting of restrictions on 22 January, consumers poured into pubs and restaurants, which were now able to operate at full capacity without the…