Alcoholic Drinks

In 2023, wine in Algeria saw a boost in volume growth driven primarily by international tourism and the foodservice sector. The social and celebratory aspects of wine drinking played a crucial role in this growth, as the opening of new bars and…

In 2023, traditional spirits such as vodka, gin, and whiskies continued to enjoy growth in Algeria despite an overall challenging environment for spirits. Consumers became more open-minded and increasingly inclined to explore new tastes and flavours,…

In 2023, the beer market in Algeria registered moderate volume growth. This increase was supported by a rise in the number of inbound arrivals for both business and leisure, as well as natural population growth. Domestic mid-priced lager beers…

Alcoholic drinks in Algeria recorded a positive performance in 2023, although the growth was relatively lower than in 2022. The price hikes, especially for wine and spirits, led to stronger growth in total value terms compared to total volume terms.…

Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter…

Alcoholic drinks recorded robust growth in 2022 as sales continued to recover from the impact of COVID-19. Expanding local production, especially in wine and beer, has supported growth by offering consumers affordable options at a time when currency…

The country’s economy recovered significantly from the pandemic in 2021 and 2022, though this was dampened somewhat by inflation caused by the Russia-Ukraine conflict. Nevertheless, the alcoholic drinks market grew due to a significant increase in…

Imported brands continue to lead wine in Cameroon. According to the Foreign Trade data 2021 made public by the National Institute of Statistics (INS) in December 2022, Cameroon spent XAF48.3 billion to import wines and spirits in 2021. Moreover,…

As seen with the trend for champagne in clubs, we are also seeing a significant increase in sales of premium and prestige premium spirits through clubs and lounges in Cameroon. Brands such as Johnnie Walker Black Label (Diageo Plc), Jack Daniel’s…

RTDs remains a consolidated category in Cameroon, with few new developments. Société Anonyme des Brasseries du Cameroun (SABC) leads RTDs with its Booster brand holding just over half of all brand shares, with the other most notable brand being…