RTDs

RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…

As one of the biggest local producers of alcoholic drinks and RTDs in Indonesia, Orang Tua Group has sought to develop strategies to boost the performance of RTDs, which has struggled in recent years. Sales of RTDs have been on a trend of general…

On-trade volume sales of RTDs witnessed further dynamic growth in 2022. Sales were impacted by the removal of capacity limits on nightlife establishments as COVID-19 safe management measures continued to ease. Efforts by operators to encourage…

RTDs returned to volume growth in 2022 following two years of significant decline due to the markedly changed conditions of the COVID-19 crisis. However, sales remained well below the levels seen immediately prior to the pandemic. Despite the…

RTDs remains among the smallest alcoholic drinks categories in Kazakhstan, with younger adult consumers of legal drinking age as the target audience. There is still lack of innovation in RTDs, with more novelties needed to attract consumers and boost…

Wine-based RTDs was the most dynamic category in total volume terms in 2022. This was a turnaround in fortunes for a category which was in decline even before the pandemic. The category benefited from the lifting of restrictions on bars/pubs and…

RTDs continues to be among the smallest alcoholic drinks categories in Azerbaijan, with young adult consumers as its main target audience. Traditionally, the category has been perceived as an affordable way to drink and, in 2022, it received a new…

Due to the outbreak of COVID-19, local consumers have become increasingly aware of their health and wellbeing, leading many to drink in moderation or seek lower-ABV drinks. This has benefited the RTD market, with those seeking healthier options or…

During 2022, India continued to witness a growing preference for low-calorie alcoholic beverages, as well as those with a lower alcohol content. This was driven by growing levels of health-consciousness and changing lifestyles post-COVID-19.…

RTDs in China maintained strong growth in both off-trade volume and current value terms in 2023, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually…

In 2022, RTDs in Japan experienced a total volume decline for the first time in 15 years, as a result of a decrease in demand for home consumption in a rebound after off-trade sales surged during the COVID-19 pandemic. However, in 2023, RTDs in Japan…

RTDs in South Korea saw exceptional total volume growth in 2023, mainly driven by off-trade growth, although on-trade sales also saw a double-digit increase. Growth was primarily driven by an increase in light home drinking, and a rise in young…

Following a three-year period of decline, RTDs registered positive growth in volume terms in 2023, with sales increasingly in both off-trade and the on-trade channels. Spirit-based RTDs saw especially strong growth in on-trade outlets, bolstered by…