Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
RTDs are experiencing significant growth in Colombia, with established categories like spirit-based, wine-based, and malt-based RTDs, as well as new hard seltzer products entering in 2022. Players like Fábrica de Licores y Alcoholes de Antioquia…
Cervecería Centroamericana SA successfully launched its Karma brand of spirit-based RTDs during the review period. The brand has taken advantage of its lower price positioning (GTQ5 per 350ml unit), a strong distribution reach in modern, traditional…
Azende Corp Cía Ltda continues to lead the RTD category in 2022 with its Switch brand. Aimed at young adults, Azende has used a strong social media campaign with a funny and fresh message to engage its audience. Switch is a well-known spirit-based…
In 2022, RTD sales received a boost from product innovations as local producers ventured into the development of hard seltzer offerings, expanding the consumption within the category. In Bolivia, hard seltzers still occupy a niche segment, primarily…
Following the consumption of low alcohol content ready-to-drink beverages, various alcoholic drinks companies have developed a new type of RTDs, Hard Seltzers”, which fall under other RTDs. Cepas Argentinas, for instance, introduced Meet, a hard…