RTDs

Following the consumption of low alcohol content ready-to-drink beverages, various alcoholic drinks companies have developed a new type of RTDs, Hard Seltzers”, which fall under other RTDs. Cepas Argentinas, for instance, introduced Meet, a hard…

In 2022, RTD sales received a boost from product innovations as local producers ventured into the development of hard seltzer offerings, expanding the consumption within the category. In Bolivia, hard seltzers still occupy a niche segment, primarily…

While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices…

Inflation was a key issue for most products in Chile during 2022. With 30-year high rates, unit prices significantly increased, with this impacting some categories of alcoholic drinks more than others and therefore demand. For RTDs, inflation had a…

RTDs are experiencing significant growth in Colombia, with established categories like spirit-based, wine-based, and malt-based RTDs, as well as new hard seltzer products entering in 2022. Players like Fábrica de Licores y Alcoholes de Antioquia…