Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
The RTDs landscape was the fastest growing in 2022, in both the off-trade and on-trade, with sales benefiting from the rising cocktail and mocktail trend seen in Belgium.
2022 saw continued strong growth for RTDs. RTD cocktails and hard seltzers are gaining in popularity in Norway, with a significant substitution effect between RTDs and cider (in favour of RTDs). The products are now placed side by side on the shelves…
On-trade sales of RTDs saw a strong recovery in 2022, with volumes exceeding pre-pandemic levels. Growth was boosted by the easing of COVID-19 restrictions, which encouraged more people return to bars and restaurants. RTDs are often enjoyed socially…
RTDs (Ready-to-Drink) beverages have experienced a surge in demand, primarily driven by increased home consumption during the pandemic. As consumers spent more time at home, they rediscovered the convenience of pre-mixed drinks and became more…
RTDs continued to record a stellar growth performance in 2022, into double-digit territory in total volume terms, driven almost entirely by spirit-based RTDs, helped by continuous product innovation and promotional offers. As RTDs are mostly sold…