RTDs

RTDs experienced a particularly steep slowdown in total volume sales growth in 2022. The category was more exposed than most as rapidly rising inflation led Hungarians to exercise greater caution in their spending decisions, as these products are…

RTDs in Costa Rica are growing in popularity, especially among younger consumers as they are often sweet and this suits a less developed palette. In 2022, RTDs registered healthy double-digit volume growth. However, in spite of this significant…

With the lifting of most of the pandemic-related restrictions, the home consumption of RTDs started to suffer in 2022. Meanwhile, the strong recovery of on-trade sales can be attributed to an exceptionally successful tourist season and the return of…

While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices…

RTDs continues to be among the smallest alcoholic drinks categories in Azerbaijan, with young adult consumers as its main target audience. Traditionally, the category has been perceived as an affordable way to drink and, in 2022, it received a new…

RTDs (Ready-to-Drink) beverages have experienced a surge in demand, primarily driven by increased home consumption during the pandemic. As consumers spent more time at home, they rediscovered the convenience of pre-mixed drinks and became more…

RTDs was one of the biggest winners in the Uruguayan alcoholic drinks market in 2022. Of the different RTDs segments, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…

RTDs saw a return to growth in total volume terms in 2022. This growth was driven by innovations and new product launches in the market alongside the lifting of COVID-19 restrictions and the return to more active social lives, with socialising being…

On-trade sales of RTDs saw a strong recovery in 2022, with volumes exceeding pre-pandemic levels. Growth was boosted by the easing of COVID-19 restrictions, which encouraged more people return to bars and restaurants. RTDs are often enjoyed socially…

Spirit-based RTDs is the fastest growing subcategory, registering double-digit sales increases in volume and value terms. New product development is noticeable in spirit-based RTDs, with companies like Dana doo expanding outside its core business of…

In Slovakia, the rising inflation and production costs have led to an increase in retail unit prices for RTDs, which had a negative impact on demand in 2022. Despite the weaker economic power of Slovak consumers, both volume and value sales of RTDs…

As seen across alcoholic drinks in Serbia, the growth of RTDs was driven by a further recovery in on-trade volume sales in 2022. With COVID-19 fears subsiding and restrictions lifted consumers spent more time outside the home socialising and going to…

RTDs in Romania experienced marginal volume growth in the off-trade sector in 2022, primarily driven by an expanding portfolio of available brands and varieties. These brands fall predominantly under the umbrella of established spirits brands that…

2022 off-trade volume sales of RTDs in Poland persisted in their decline. However, it is noteworthy that the rate of descent was more moderate compared to the previous year. This is likely attributed to the lifting of COVID-19 restrictions and the…

2022 was a year of accelerated growth for RTDs, with the landscape having seen ongoing growth since the start of the COVID-19 pandemic. This has made RTDs an attractive proposition for both local and foreign companies, which have found opportunities…

2022 saw continued strong growth for RTDs. RTD cocktails and hard seltzers are gaining in popularity in Norway, with a significant substitution effect between RTDs and cider (in favour of RTDs). The products are now placed side by side on the shelves…

Growing consumer demand for convenient RTDs contributed to the category’s ongoing post-pandemic recovery in 2022, with sales significantly surpassing 2019 pre-COVID levels. Younger consumers in particular increasingly opt for drinks with lower…

In 2022, RTDs in Kenya recorded substantial growth, driven largely by the popularity of flavoured products. With the youth population in Kenya expanding, manufacturers have seized the opportunity to tailor their product offerings to this demographic.…

RTDs in Costa Rica are growing in popularity, especially among younger generations as they are often sweet, also often have low-calorie content and a low ABV, especially RTDs such as hard seltzers. Parents also like RTDs as introductory drinks for…

RTDs are experiencing significant growth in Colombia, with established categories like spirit-based, wine-based, and malt-based RTDs, as well as new hard seltzer products entering in 2022. Players like Fábrica de Licores y Alcoholes de Antioquia…