RTDs

RTDs was one of the biggest winners in the Uruguayan alcoholic drinks market in 2022. Of the different RTDs segments, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…

In 2022, brand leader Smirnoff Ice was unavailable for some periods of the year in the off-trade channels, including supermarkets and hypermarkets, due to import issues. This problematic situation created an important opportunity for other RTDs to…

2022 saw a decline in the total volume sales and share of hard seltzers (included within other RTDs), in part due to this category showing signs of maturity. As the veteran and still largest product type within RTDs, hard seltzers no longer elicit…

Despite total volume growth of 7% by RTDs in 2022, the overall size of this category remained low in the UK at the end of the review period. Its total volume growth was also slower than 2021’s 10%, due to a weaker performance by off-trade (5%)…

Spirit-based RTDs continued to drive category sales in the United Arab Emirates at the end of the review period. These mainly consist of rum-based drinks with 4% ABV mixed with fruit flavours, such as strawberry, orange, pineapple, grapefruit,…

After enduring a difficult period, RTDs began a journey towards recovery in 2022 in terms of current value sales in both the off-trade and the on-trade, though volume sales continued to decline. Strong on-trade value sales growth was enjoyed by…

Retail sales of RTDs showed a small decline in volume terms in 2022. This was in contrast to the on-trade channel which continued to show a strong recovery after the sharp decline in sales seen in 2020. Despite this, the on-trade channel still only…

RTDs saw a return to growth in total volume terms in 2022. This growth was driven by innovations and new product launches in the market alongside the lifting of COVID-19 restrictions and the return to more active social lives, with socialising being…

RTDs returned to volume growth in 2022 following two years of significant decline due to the markedly changed conditions of the COVID-19 crisis. However, sales remained well below the levels seen immediately prior to the pandemic. Despite the…

Due to the outbreak of COVID-19, local consumers have become increasingly aware of their health and wellbeing, leading many to drink in moderation or seek lower-ABV drinks. This has benefited the RTD market, with those seeking healthier options or…