Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Vodka continues to be the dominant product area in overall spirits, still accounting for close to 90% of spirits sales in total volume terms in 2022. This means that the dynamics in vodka generally determine the performance of overall spirits, with…
The impact of the COVID-19 pandemic on spirits in China was profound in 2022, as the closure of on-trade establishments during lockdowns had a detrimental effect on sales in the category. However, amidst these challenging circumstances, there was a…
In 2022, total volume sales of spirits recovered from the pandemic-battered year in 2020, returning to the above the pre-pandemic level of sales. All types of spirits saw growth due to the easing and then removal of pandemic restrictions by the…
United Spirits continued to lead the overall market for spirits in India in 2022, being the local representative of global player Diageo Plc. However, the company witnessed a significant decline in volume share during the year, as it shifted its…
Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the…
After consecutive years of decline, total volume sales of spirits returned to growth in 2022. Spirits has a higher proportion of on-trade sales than other alcoholic drinks categories. Before the pandemic, it accounted for more than 33% of total…
Vodka remains a notably sizeable category among spirits, therefore, the dynamics in spirits in general depend on the dynamics in vodka. In 2022, production from branded players continued to increase at a significant pace, driven by the fact the local…
Sales of spirits rebounded strongly in total volume terms in 2022 although the performances of the different categories varied. For instance, standard vodka as well as standard and premium English gin enjoyed healthy growth in total volume terms in…
The Pakistani market provides limited access to spirits, and alcoholic drinks in general, with whiskies, gin and vodka the most readily purchased spirits. Consumers in the country have restricted access to and limited opportunities to try new…
In 2022, enthusiastic bar-goers drove strong on-trade volume growth for spirits. The full reopening of nightlife venues drove the growth of Singapore’s bar and cocktail scene, as businesses saw a rise in reservations. Singapore has a world-renowned…