Spirits

Sales of spirits declined in off-trade and on-trade volume terms in 2022. The category experienced a strong rebound in demand in 2021 boosted by the easing of restrictions and consumers returning to on-trade outlets. However, with life in Lithuania…

2022 was a good year for the spirits category in Latvia following the relaxation of pandemic restrictions, with horeca establishments able to work at full capacity from March 2022. As a result, spirits sales grew significantly in the on- and…

In terms of single categories, tequila (and mezcal) registered the fastest total volume growth in 2022. This performance can be explained by several factors: increased awareness of tequila (and mezcal); greater availability on retail shelves; and…

Growth in total volume sales of spirits in 2022 was well down from 2021, with demand slowing sharply at the off- and on-trade levels. Because these products are comparatively expensive, the category was particularly exposed to more cautious attitudes…

Spirits recorded another year of growth in 2022 thanks to rising demand for quality spirits in the country. The low unit price increase of spirits also attracted increasingly price-sensitive consumers with reduced disposable incomes as a result of…

Non-alcoholic spirits increasingly found their way into the Czech market in 2022. Improving consumer awareness, a drive to try a new drinking experience as well as improving distribution helped to fuel demand. Additionally, sales were also backed by…

The spirits category recovered from the pandemic in 2022, with current value and volume sales surpassing 2019 levels. Inflation and higher unit prices were also drivers of current value sales in 2022. Despite making a strong recovery, sales of…

Spirits manufacturers are seeking opportunities in new industries following the saturation of the disinfectant market in 2021, which resulted in intense price competition. Leading local spirits company St Nicolaus Trade, for example, ventured into…

Spirits registered strong growth in total volume terms in 2022 with this being driven by the continued recovery of the on-trade channel after the negative impact of the pandemic. On-trade sales of spirits continued to recover in 2022 as Serbians…

In 2022, the volume growth of spirits in Romania primarily stemmed from the total elimination of restrictions pertaining to on-trade opening hours and capacity. The first half of the year, in particular, saw a redirection of savings accrued during…

The market for spirits in Poland has reached saturation point though it continues to evolve, adapting to emerging trends. In 2022, vodka, the largest product area, saw a decrease in off-trade volume sales but current value growth owing to inflation…

Total volume growth in spirits remains positive in 2022 as the category continued to recover from the pandemic. Moreover, the double-digit inflation that led to increased prices across many other consumer goods categories was less visible within…

In 2022, both off- and on-trade sales of spirits in Bulgaria increased. Current value growth by far exceeded volume growth due to a huge rise in average unit prices. Despite this, the premiumisation trend continued as Bulgarians increasingly favour…

Retail volume growth of spirits remained strong in 2022, as consumer demand continued to bounce back in the on-trade following the steep declines caused by closures during the pandemic. Nevertheless, rising inflation has impacted spirits resulting in…

The recovery of tourism flows in Georgia in 2022 boosted the demand for spirits. On-trade volume sales continued to grow to almost reach the 2019 pre-pandemic level by the end of the review period. In 2022, local consumers spent more time outside…

Eastern Europe is still leading in spirits per capita consumption globally. Despite vodka continuing to dominate spirits, consumer taste preferences shift towards flavour sophistication. This drives other spirits, whiskies and brandy. Mid- and…