Spirits

Volume sales of spirits declined in 2022, despite the recovery on on-trade consumption, following the lifting of COVID-19-related restrictions at the beginning of the year. This was due to a significant decline in off-trade volumes, as the…

Bars were more affected by COVID-19 measures, such as bans on indoor sitting, people not allowed to stand and music prohibited in indoor spaces. Pandemic-related measures were more favourable to traditional on-trade outlets. Therefore, in general,…

In the mature spirits category in Finland, facing declining per capita consumption, staying ahead of the competition requires responding to consumer trends. One important trend is sustainability, including offering more sustainable and recyclable…

On-trade spirits sales continued to see strong growth in 2022, while off-trade sales saw moderate growth, with a boost in the on-trade driven by the lifting of all COVID-19 restrictions in February 2022. However, the uncertainty brought on by the…

Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a…

Spirits was the category to suffer the most from Italy’s COVID-19 related restrictions. Indeed, unlike wine and beer, a significant share of on-trade sales of spirits traditionally concern non-dining establishments such as nightclubs. These…

While 2021 was an atypical year in sales of spirits, leading to small positive growth, volume sales fell into a small negative decline in 2022 – as per the structure of the category pre-pandemic. However, this hides another atypical trend – namely…