Spirits

Spirits performed very well in 2022 with total volume sales recording high single-digit growth and total current value sales seeing a double-digit increase. The main growth driver continued to be on-trade sales as the reopening of society following…

Total volume sales of spirits recorded a marked recovery in 2022, driven by the full reopening of the on-trade channel, as night clubs were finally allowed to reopen with no restrictions in March 2022. Although the shift in consumption occasions…

Spirits, much like the broader alcoholic beverage market, witnessed a strong recovery in on-trade sales at the expense of off-trade sales in 2022, as the COVID-19 situation became more manageable and consumers gradually returned to their pre-pandemic…

2022 saw off-trade volume sales of spirits decline and this was entirely due to falling demand in the key category of aniseed-flavoured spirits, where sales are dominated by the local spirit raki. Due to its high alcohol content, raki is the type of…

Following a two-year period of healthy volume growth, sales of spirits declined in 2022. This was attributable to the poor performance of the off-trade, as inflationary pressures forced many consumers to show more prudence with their spending.…

Off-trade spirits saw a decline in volume and value sales in 2022, largely due to the resumption of cross-border trade with Sweden and an increase in international travel. The on-trade spirits market, meanwhile, experienced a recovery in 2022…

In 2022, spirits recorded a decline in off-trade sales in Belgium, with an increasing number of Belgians crossing the borders to buy their alcohol at lower prices in neighbouring countries. These consumers mostly go to France and Luxembourg, where…

Spirits recorded marginal total volume decline in 2022, driven by a drop in demand through the off-trade channel, while on-trade sales recorded another year of impressive double-digit growth. The reason for the significant difference between the two…

In 2022 sales of spirits through the off-trade were under pressure, with sales declining in volume terms after the strong growth seen during the pandemic. As restrictions were lifted and COVID-19 fears subsided consumers started to spend less time at…

2022 proved to be a very good year for total volume and current value sales of spirits in Portugal. As a result, the country continued its recovery from the heavy declines in on-trade volume and value sales in 2020. These had only partially offset by…

Volume sales of spirits declined in 2022, despite the recovery on on-trade consumption, following the lifting of COVID-19-related restrictions at the beginning of the year. This was due to a significant decline in off-trade volumes, as the…

Bars were more affected by COVID-19 measures, such as bans on indoor sitting, people not allowed to stand and music prohibited in indoor spaces. Pandemic-related measures were more favourable to traditional on-trade outlets. Therefore, in general,…

In the mature spirits category in Finland, facing declining per capita consumption, staying ahead of the competition requires responding to consumer trends. One important trend is sustainability, including offering more sustainable and recyclable…

On-trade spirits sales continued to see strong growth in 2022, while off-trade sales saw moderate growth, with a boost in the on-trade driven by the lifting of all COVID-19 restrictions in February 2022. However, the uncertainty brought on by the…

Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a…

Spirits was the category to suffer the most from Italy’s COVID-19 related restrictions. Indeed, unlike wine and beer, a significant share of on-trade sales of spirits traditionally concern non-dining establishments such as nightclubs. These…

While 2021 was an atypical year in sales of spirits, leading to small positive growth, volume sales fell into a small negative decline in 2022 – as per the structure of the category pre-pandemic. However, this hides another atypical trend – namely…