Sports Nutrition

Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…

In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth in 2023. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and…

Sports nutrition is set to be a standout growth category within consumer health in Brazil in 2023, expected to maintain its third consecutive year of over 20% growth in current value terms. The pursuit of a healthier lifestyle is a significant…

Sports nutrition – one of the most dynamic categories in the entire consumer health industry, continued to record strong growth in 2023. The category has been continuing to experience a positive performance, with double-digit current value growth…

Sports nutrition is gaining ground in 2023, with sales benefiting from lifting all COVID-19 restrictions, seeing consumers returning to an increasingly active lifestyle. In addition, interest in health and sports is continuing to increase and find…

Sports nutrition is expected to be the star performer in 2023, with double-digit constant value growth. The consumer base is widening and demand for sports nutrition is now not only confined to body building, but also for sports enthusiasts who…

Alongside the re-opening of gyms and the increase in the number of people engaging in sporting activities since the pandemic being growth drivers for sports nutrition, the category also appears to be appealing to a different consumer group. Consumers…

The growing interest in health and fitness is forging growth in sports nutrition. Functional products in different formats are gaining mass appeal as brands shift away from targeting athletes and sports professionals. Protein powders continue leading…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

Sports nutrition continues to be benefit from the full opening of society post pandemic lockdowns, with people being more active and attending gyms once again. As such sports nutrition is expected to register healthy constant value and volume growth…

First Class Distribution is a new player that has emerged in sports nutrition in Tunisia in 2023. This company has gained prominence with it becoming the exclusive distributor of the Optimum Nutrition brand, which was previously distributed by Aecor…

The rising number of usage occasions is driving sales of sports nutrition products in Latvia, with double-digit current value growth reported in 2023. Historically, sports nutrition products were mainly used by professional athletes and bodybuilders,…

Sports nutrition continues to recover from the slump in retail volume and current value sales in 2020, caused by the closure of gyms and lockdowns, home seclusion and social distancing measures to stem the tide of the Coronavirus (COVID-19) pandemic.…

Sports nutrition suffered from the outbreak of the Coronavirus (COVID-19) pandemic in Canada in 2020. Access to key distribution formats for sports nutrition products, such as gym/fitness centres and specialist retailers, was heavily affected as…

In 2023, sports nutrition continues to recover from the general decline in retail volume and value sales in 2020. This downturn was caused by the exigencies of Coronavirus (COVID-19), which saw gyms close amid lockdown and home seclusion measures.…

While elevated inflation and rising interest rates are negatively impacting many Spaniards’ disposable incomes in 2023, thereby influencing their purchasing decisions, demand for sports nutrition continues to rise. Heavily impacted by the pandemic,…

Sports nutrition continued its upward trajectory in 2023, with every type of product seeing enhanced growth in retail volume terms. With the COVID-19 crisis having largely abated, consumers began to pay more attention to their health and wellbeing,…

The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…

Sports nutrition products typically have very high prices, which limits the growth potential to an extent. As such, consumption is limited to consumers in medium and high income groups. In addition, some sports nutrition products sold in Ecuador can…

Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…