Tissue and Hygiene

Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening.…

During quarter one of 2023, Cambodia saw robust household consumption growth, attributed to a significant 1% drop in inflation compared to late 2022. This reduction bolstered consumers' purchasing power, lowering overall costs. With increased…

An ageing population supported continued healthy value and volume growth of Rx/reimbursement adult incontinence in Kazakhstan in 2023. However, with the economy under strain, coupled with the consumer group expanding, the government is considering…

Retail tissue saw accelerated growth in Thailand in 2023 with a notable increase in retail volume terms. This was driven by evolving trends in family hygiene practices, particularly in rural areas where there has been a transition to using retail…

Retail tissue in Taiwan saw a vastly improved performance in and current value terms in 2023. This trend was due to some extent to rising raw material and supply chain costs, which led to price increases across their category. Retailers and…

Retail tissue in Pakistan performed strongly across the board in 2023 in terms of volume growth. Toilet paper, in particular, registered significant growth, with volume sales increasing by a fifth. Continuing population growth supported increased…

We note a trend towards premiumisation in retail tissue in 2023 in Malaysia. This is evidenced by Vinda Deluxe (Vinda Malaysia Sdn Bhd) continuing to grow its share. This player uses strong marketing and promotional campaigns across online platforms,…

There was a fall in constant value sales for retail tissue in Kazakhstan in 2023. Volume growth was also subdued, in spite of continuing population growth. Russia is a key exporter of cellulose, but due to the war in Ukraine and sanctions, it found…

Thailand's demographic landscape is undergoing a significant transformation with its population undergoing a period of rapid ageing. This demographic shift is proving to be a pivotal factor in driving demand for retail adult incontinence products.…

Retail adult incontinence in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was attributable to a rapidly increasing ageing population, increasing levels of mobility, including domestic and…

CATEGORY DATA

The ageing population in Malaysia acted as a key driver of growth in retail adult incontinence in 2023. We also note that Rx/reimbursement adult incontinence is not relevant in the country, which further supports growth in a retail sense.

Retail adult incontinence registered moderate volume growth In Kazakhstan in 2023, though constant value sales fell, as rising costs hit profitability. Consumers also traded down as much as possible, due to high prices. That being said, an ageing…

Thailand’s declining birth rate negatively impacting the demand for nappies/diapers, which continued to report declining sales in retail volume terms in 2023. Consumers in Thailand are choosing to start a family later with more women focusing on…

Nappies/diapers/pants in Taiwan registered another year of positive current value growth in 2023. However, this was mainly attributable to rising unit prices, rather than any real increase in demand. However, while overall volumes remained flat…

Nappies/diapers/pants performed strongly in Pakistan in 2023, registering both healthy constant value and volume growth. Continuing population growth contributed to the increased demand. Also, with more women working outside the home and needing…

Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the…

While nappies/diapers/pants registered a double-digit increase in value sales in Kazakhstan in 2023, constant value sales fell. Continuing high inflation hit profitability and also saw consumers trading down, as purchasing power fell. As such, there…

The surge in popularity of pant-type menstrual care products, notably among teenagers facing heavier flows, has prompted various brands to diversify their offerings. Responding to this trend, the market has seen increased innovation, with brands…

Menstrual care in Taiwan saw a improved performance in current value terms in 2023. However, this was attributable to inflationary pressures, as rising raw material and supply chain costs, combined with a reduction in the number of promotional…