Tissue and Hygiene

Nappies/diapers/pants in Serbia faces challenges from demographic and economic factors. The birth rate in Serbia continued to slow in 2023, reaching 0.5%, according to official national statistics, which was on a par with 2022 levels. The government…

The persistently high inflation rates in 2023 prompted Romanian consumers to adjust their purchasing behaviour, adopting a more cautious approach towards nappies/diapers/pants. With the economic landscape presenting challenges, consumers sought…

In 2023, nappies/diapers/pants in Poland recorded positive retail value sales, driven by rising price points. As such, despite these positive results, retail volume sales declined. The falling birth rate is negatively impacting sales opportunities in…

In 2023, nappies/diapers/pants in North Macedonia is under pressure from declining retail volume growth. The falling birth rate is directly influencing sales, as fewer babies are born in the country. The migration of younger adults is also an issue…

In 2023, the nappies/diapers/pants category experienced a decline, mirroring the overall negative trend in demography. With the category reliant on a specific consumer base, the contraction in population size directly influenced the downturn in…

Nappies/diapers/pants in Latvia witnessed a notable decrease in volume sales in 2023, primarily attributed to the diminishing birth rate in the country. Economic factors, evolving social trends, and changing demographics collectively contributed to…

In 2023, nappies/diapers/pants in Hungary recorded double-digit retail value growth, driven by rising price points. However, retail volume declined, with strong inflationary pressure leading consumers to reduce purchases. In addition, the ongoing…

The sales of nappies, diapers, and pants in Georgia are strongly influenced by birth rates. Over the review period, there was a significant decrease in the birth rate in the country, and this trend continued into 2023. Consequently, while the volume…

Nappies/diapers/pants experienced a decline in volume sales in 2023, primarily attributed to the decreasing birth rate in the country. With fewer births, there is reduced demand for baby care products, including nappies, diapers, and pants. Economic…

In line with rising price points, nappies/diapers/pants in Croatia recorded positive double-digit current retail value growth in 2023. Value sales also benefited from wealthier consumers increasingly demanding eco-friendly and higher-quality…

Retail volume sales of nappies/diapers/paints in Bulgaria continued to fall in 2023, in line with the ongoing decline in the country’s birth rate which is reducing the overall consumer base. Indeed, the very low numbers of babies being born Bulgaria…

Nappies/diapers/pants in Bosnia and Herzegovina is one of hardest hit categories in tissue and hygiene as it is heavily impacted by the country’s declining population, thus creating a smaller potential consumer base. Low birth rates continue to…

In 2023, menstrual care experienced a decline in volume sales in Ukraine, primarily stemming from the departure of the female population from the country amid the ongoing war. While sales rose slightly in current value terms, this was primarily the…

With women spending more time on activities such as visiting fitness centres and travelling in the wake of the pandemic, there was greater demand for a range of menstrual care products, especially higher-value products, in 2023, which led to an…

In 2023, menstrual care saw growth in both volume and value terms in Slovenia, despite facing challenges from an uncertain economic environment and inflationary pressures. The impact of rising prices, particularly due to geopolitical factors such as…

Menstrual care in Slovakia was affected by rising prices across all types of products in 2023, however retail volume growth witnessed steady progress. Consumers are widely accustomed to buying their favourite brands and switching to cheaper brands is…

Serbian women are generally quite conservative with regards to menstrual care. Sanitary towels remain the most popular product, whilst menstrual cups and reusable pads are available but remain a niche. Moreover, some consumers consider re-washable…

Despite the challenging economic climate, the demand for menstrual care products in Romania saw a steady increase in both value and volume sales throughout 2023. This growth can be attributed to a more educated and informed consumer base, which is…

In 2023, the menstrual care landscape in Poland recorded double-digit retail value growth and positive retail volume sales. The rising demand for menstrual care is linked to positive demographic trends, which have expanded the consumer base. The…

Menstrual care in North Macedonia saw volume sales decline in 2023 as consumers made cutbacks in the face of higher costs of living. Consumers chose to economise and prioritise only essential purchases of menstrual care due to pressure on disposable…