Tissue and Hygiene

Sales of wipes in Croatia continued to record steady retail volume growth in 2023, while retail current value sales benefited from rising price points. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to…

In 2023, retail value sales of tissue and hygiene in Croatia recorded strong growth due to rising inflation and significant price increases in all product areas. While positively impacting retail value growth, rising prices changed consumers’…

As with retail adult incontinence, an ageing population remained the key driver of Rx/reimbursement sales in Croatia in 2023, with the category recording solid volume and current value growth in the year. Incontinence products are considered medical…

A strong unit price increase in all retail tissue categories had negative impact of volume sales in Croatia in 2023. The only category to see volume growth in the year was toilet paper as this is an essential item. Consumers sought to make savings in…

An ageing population continued to support retail sales of adult incontinence products in Croatia in 2023. Rising product awareness and increasing availability in Croatian retailers further contributed to a positive performance. In addition, the…

In line with rising price points, nappies/diapers/pants in Croatia recorded positive double-digit current retail value growth in 2023. Value sales also benefited from wealthier consumers increasingly demanding eco-friendly and higher-quality…

In 2023, the increase in value in menstrual care in Croatia can be primarily attributed to increased prices for raw materials and escalating production expenses. Manufacturers and distributors in Croatia, who were already experiencing margin…

Despite strong rising prices, all away-from-home tissue categories in Croatia recorded growth in 2023 due to a remarkable tourist season. Despite inflation and general economic insecurities, inbound tourists have bounced back in the post-pandemic era…