Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
The high inflationary context in 2023 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels.…
Tissue and hygiene in Guatemala registered healthy current value growth, though constant value and volume growth was more moderate, as inflation still continued to be an issue, though price rises eased. As such, consumers were price sensitive and…
Inflationary pressures and raw material shortages impacted the retail prices of tissue and hygiene in 2023, though to a lesser extent than in 2022. Lower purchasing power forced consumers to reduce their spending and seek out local brands and private…
In 2023, Ecuador's tissue and hygiene landscape recorded flat rate retail value growth. Following the economic downturn experienced during COVID-19, Ecuador has showcased growth in its GDP, with Ecuador's GDP steadily increasing in 2023 to reach a 2%…
In 2023, tissue and hygiene in the Dominican Republic continued to record positive retail value growth. However, value growth was driven by rising retail prices, although price lifts were slower in 2023 than the previous year. The international…
In 2023, retail value growth was positive for tissue and hygiene in Costa Rica, with inflation and rising price points driving results. In 2022, Costa Rica experienced the highest inflation in over a decade, marking a significant economic shift. This…
In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers'…
In 2023, tissue and hygiene in Chile faced slower value growth compared to the more positive outcomes of 2022, primarily driven by categories such as retail adult incontinence, menstrual care, and wipes. The industry's performance in 2023 was…
In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in…
In 2023, tissue and hygiene sales in Bolivia recorded higher-than-normal value growth. This was largely driven by price increases, as inflationary pressures were still largely felt in the country. During the year, Bolivia faced significant economic…
The challenging economic landscape in Argentina during 2023 was characterised by a combination of negative GDP growth and soaring inflation rates, reaching triple digits for the first time in over three decades. These macroeconomic challenges were…
In 2023, incontinence Rx/Reimbursement recorded a rate that, although positive, has been the lowest since 2020. Even though these products are covered by MIPRES, a system in which physicians prescribe medicines, nutritional supplements, and diapers…
Rx/reimbursement adult incontinence continued to experience steady volume and current value growth in Brazil in 2023, despite economic challenges. However, the category faced significant hurdles, particularly in health units, where a shortage of…
The National Institute of Social Services for Retirees and Pensioners (PAMI) is the public institution charged with providing healthcare coverage to elderly people in Argentina, a remit that includes the distribution of Rx/reimbursement adult…
In 2023, retail tissue in Uruguay witnessed further decline in volume sales, with paper towels and toilet paper both affected. These two segments accounted for almost 90% of all retail tissue sales by value. Small-scale smuggling has negatively…
In 2023, retail tissue in Peru recorded positive retail value growth, while retail volume sales were low, challenged by rising prices. In line with inflation and the decline in disposable incomes, consumers have reduced their spending, while…
In 2022, retail tissue faced significant challenges due to high inflation, supply chain disruptions, and rising raw materials costs, particularly cellulose and paper pulp. These factors contributed to a substantial increase in retail current value…
Retail tissue in Guatemala registered healthy volume growth, though constant value growth was more modest, as continuing rising prices cut into profitability. Consumers were highly price sensitive, though also looked for quality. Charmin touted its…
In 2023, retail tissue in Ecuador experienced greater price stability, while supply chains improved following challenges faced by the industry in 2022. This factor benefited sales, leading to positive retail value growth. Although a significant…
In 2023, toilet paper in the Dominican Republic recorded positive retail value growth, boosted by rising price points. The higher cost of living has impacted consumers, with price increases noted across essential and daily products. Toilet paper was…