Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a…
In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in…
Rx/reimbursement adult incontinence continued to experience steady volume and current value growth in Brazil in 2023, despite economic challenges. However, the category faced significant hurdles, particularly in health units, where a shortage of…
In 2023, retail tissue saw dynamic retail volume and current value growth in Brazil. In the tumultuous landscape of this year, the category witnessed profound consolidation, marking a pivotal moment in its evolution. Preceded by years of economic…
Retail adult incontinence was the shining star of retail hygiene in Brazil in 2023, experiencing remarkable growth in both retail volume and current value terms. Key players such as Essity do Brasil and Ever Green Indústria e Comércio Ltda, amongst…
Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours.…
In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the…
Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and…
In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…
While 2022 marked the end of the transition back to normalcy following the COVID-19 pandemic, 2023 witnessed a return to full normalcy, bolstered by favourable macroeconomic conditions which spurred growth in the tissue and hygiene industry in…