Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding…
In 2022, prompted by increased costs throughout the supply chain and a high inflation environment in the US, players in the hygiene space and beyond were forced to raise prices for their products. Adult incontinence was not exempt from these external…
2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to…
Rising consumer awareness around incontinence and proper condition management, partnerships with direct-to-consumer platforms and the expanding 65+ year-old population in the US all contributed to healthy value and volume growth in the…
After a year of high inflation and volume declines in 2022, 2023 saw an improving macroeconomic environment, with 2023’s average inflation rate of around 3% much softened from 2022’s 8%. Unit price increases came through in early 2023, with…