Tissue and Hygiene

The away-from-home adult incontinence market in Canada is experiencing a mixed landscape. On one hand, continuous growth is expected in the 65+ age demographic in Canada through the forecast period, with Canadians 65+ expected to exceed 9 million by…

The US away-from-home (AFH) tissue segment continued to post strong positive value and volume growth in 2023, assisted by companies’ implementation of increasingly rigid back-to-office policies. While some in-office mandates still consider the hybrid…

Following the high inflation in 2022, Canada experienced a slight alleviation in 2023, with inflation subsiding to more usual levels. However, residual effects of increased living costs persisted, restraining consumer spending. Despite these…

In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost…

Canada experienced significant inflation in 2022, impacting consumer purchasing power and leading to reduced spending, particularly on essential items like nappies/diapers/pants. However, 2023 saw a marginal increase in volume consumption as…

Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding…

Educational efforts from brands and retailers, coupled with the ageing Canadian population, have significantly contributed to a positive outlook for retail adult incontinence in 2023 and beyond. As demographics shift and the population ages, there is…

In 2022, prompted by increased costs throughout the supply chain and a high inflation environment in the US, players in the hygiene space and beyond were forced to raise prices for their products. Adult incontinence was not exempt from these external…

In 2023, value sales of retail tissue in Canada recorded steady growth. The country’s annual inflation rate settled around 3.1%, a much steadier adjustment than the 40-year high of 6.8% that it witnessed in 2022, according to the Consumer Price…

2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to…