Tissue and Hygiene

Away-from-home tissue, being a B2B (business-to-business) category, faced challenges associated with the fluctuating costs of cellulose in the market. Many contracts in this category are made well in advance, often a year or more, and are based on…

The years 2022 and 2023 witnessed a significant escalation in unit prices across away-from-home tissue and hygiene, primarily driven by inflationary pressures. Rising input costs, including energy, materials, labour, and logistics, compelled…

Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw…

Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable…

Wipes in Ireland witnessed robust current value growth in 2023, aided largely by higher unit prices caused by inflationary conditions. In constant value terms, sales are now back on a par with pre-pandemic levels. The largest category baby wipes saw…