Tissue and Hygiene

With the exception of nappies/diapers, most retail tissue and hygiene categories recorded growth in volume terms in 2023, including key categories such as menstrual care and toilet paper. Sales of most products experience solid demand in 2023 due to…

Tissue and hygiene in Slovenia experienced significant growth in 2023 driven by heightened health and hygiene awareness among consumers. With ongoing concerns about cleanliness and sanitation, individuals are prioritising products such as wipes,…

In 2023, the tissue and hygiene landscape in Poland recorded positive, double-digit retail value growth, driven by rising price points. As such, while value sales were high, retail volume was challenged in areas viewed as unessential, including…

In 2023, tissue and hygiene in Oman is increasing, fuelled by increasing disposable incomes, urbanisation rates, and a growing awareness of cleanliness. In terms of the competitive landscape, the industry rewards those embracing e-commerce, premium…

In 2023, tissue and hygiene in Morocco recorded double-digit retail value growth, driven by rising prices. The price of raw materials and consumer goods, in particular energy products, reached historic highs in 2022 and 2023. As a result of high…

In tissue and hygiene in Denmark, retail and away-from-home (AFH) current value sales continued to grow strongly in 2023, driven mainly by price increases. Price inflation remained elevated compared to the early-to-mid-review period, but lower than…

In 2023, retail value sales of tissue and hygiene in Croatia recorded strong growth due to rising inflation and significant price increases in all product areas. While positively impacting retail value growth, rising prices changed consumers’…

Tissue and hygiene in Myanmar posted strong retail volume growth in 2023, supported by population growth and urbanisation, despite higher prices. The consumer base mainly consists of middle- and high-income consumers. However, households remained…

Throughout 2023, the economic crisis in Turkey cast a substantial shadow over tissue and hygiene sales, leading to a marked decrease in consumers' disposable incomes. This financial strain prompted individuals to adopt more frugal spending habits,…

Tissue and hygiene in Slovakia recorded only slight volume growth in 2023, as strong inflationary pressures limited consumer expenditure and prevented an increase in spend year-on-year. Robust price increases in tissue and hygiene ultimately led to…

Despite a significant increase in awareness of personal health and hygiene, spurred notably by the pandemic, the tissue and hygiene market in Cameroon in 2023 has not experienced significant volume growth. In the retail tissue market, a recent report…

Tissue and hygiene experienced robust value growth in Norway in 2023, driven primarily by persistent inflationary pressures. While inflation moderated from its 2022 spike, it remained elevated historically, resulting in notable percentage increases…

Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options. The…

In 2023, tissue and hygiene sales in Bolivia recorded higher-than-normal value growth. This was largely driven by price increases, as inflationary pressures were still largely felt in the country. During the year, Bolivia faced significant economic…

In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers'…

Sales in tissue and hygiene in Azerbaijan continued to be influenced by inflationary pressures in 2023, although inflation levels have started to slow compared to the previous year. However, costs still remain high for manufacturers, and consumers…

Tissue and hygiene in Angola continues to register positive sales growth as the proliferation of locally manufactured products across all categories and the spread of modern retailing combined with population growth, rising affluence and urbanisation…

Tissue and hygiene sales in Uruguay were dampened by the growing issue of small-scale smuggling from Argentina. Swathes of consumers have been crossing into Argentina to buy cheaper goods. The gap between the official exchange rate and the informal…

In 2023, tissue and hygiene in Portugal recorded positive retail value growth, boosted by increased price points. However, the prevalence of low wages, global price increases, and rising interest rates strongly impacted consumer purchasing behaviour,…

In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and…