Vitamins

With the fear of the pandemic subsiding and the escalating cost of living seeing consumers prioritising essentials, the demand for vitamins has witnessed a deceleration in growth. While still favoured by higher-income consumers, the majority of…

During the outbreak of COVID-19, consumers were buying vitamin products as a preventive measure. In addition, there was a widespread belief that Vitamin C could enhance the immune system and reduce the risk of contracting COVID-19. However, with the…

Vitamins is witnessing healthy volume growth in 2023 despite high inflation. Rising health consciousness in Kenya, which was bolstered by the pandemic, is leading to increased demand for vitamins. Multivitamins are one of the most popular products,…

During the review period, more consumers have prioritised their skin care. Despite the economic difficulties, consumers are still purchasing skin care products as there are various skin care ranges both locally and internationally that have a wide…

Tunisia is currently experiencing a shortage of vitamin A due to the fact that the main products that are distributed in the country are imported by the Central Pharmacy, but these are in short supply. This shortage has created challenges in meeting…