Wine

Ageing populations, a high degree of maturity and high per capita consumption in most Western European markets, along with changes in lifestyle trends towards a reduction in alcohol consumption are putting pressure on wine volume sales. The Covid 19…

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in…

Sales of wine saw a significant decline in volume terms in 2020 due to lockdown and foodservice closures as a result of COVID-19. In 2021, given the importance attached to the social and celebratory aspect of wine drinking, the recovery of the…

In 2021, Chileans enjoyed higher disposable incomes due to permission to make pension withdrawals in addition to government funded transfers, generating very high, and sometimes historic, growth rates across many categories of alcoholic drinks,…

In terms of total volume sales, 2022 was not the best vintage for wine in France. Rather, the category slightly waned as per the structural trend seen pre-pandemic, with a strong switch back from off-trade to on-trade. This contrasts with 2021,…

Fine wines and champagnes saw notable growth in 2022, due to the removal of social distancing measures in the city. The city’s reopening was the catalyst for many locals who wanted to host large-scale events and banquets, such as weddings and…

Compared to Old World wines, New World wines are generally sweeter and are, therefore, gaining in popularity amongst consumers in Indonesia, especially domestic consumers. In terms of pricing, New World wines are also generally more affordable than…

Wine registered a slight decline in total volume terms in 2022, albeit with contrasting fortunes for the on-trade and off-trade channels. On one hand, the complete lifting of COVID-19 restrictions supported a strong recovery of sales through…

In 2022, total volume sales of wine recorded slight growth thanks to a rebound in sales in the on-trade channel. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any…

In 2022, the significant decrease in import volumes due to the pandemic, disruptions to logistics, the scarcity of products, and a decrease in the production volumes of wine in California resulted in a significant increase in the production of wine…

After the emergence of the pandemic in 2020, on-trade sales of wine plummeted. This was followed by a strong rebound and renewed interest in 2021 and 2022, although on-trade demand had yet to completely normalise to the pre-pandemic level in 2022.…

Total volume growth of wine in South Korea notably slowed in 2022, with wine sales reaching a period of stabilisation following the category’s dynamic performance through off-trade during the first year of the pandemic, and through on-trade in 2021.…

In 2022, sales of wine in Spain grew both in total volume and current value terms compared with the previous year. Most categories experienced growth, with sherry being the only exception. Growth was primarily driven by the lifting of all…

With the reopening programme implemented by the Thai Government and the removal of restrictions in 2022, consumers are returning to familiar lifestyles and tending to shift their consumption back to their original habits. For example, some consumers…

The global economic situation in 2022 saw many investors flock to the United Arab Emirates, so that they could protect their businesses from volatile markets and rising inflation. Dubai’s investors now have better access to fine wine trading. For…

Over the past couple of years, total volume growth in wine turned to decline, and near-stagnation was seen in 2022. There were several reasons for this. The average wine consumer is highly educated and is well-off financially, yet also trends older…

Wine witnessed a partial recovery in volume terms in 2022, thanks to the relaxation of pandemic-related social distancing measures, which encouraged consumers to return to visiting on-trade outlets such as bars, restaurants and clubs. Sales were…

Wine sales faced another problematic year in 2022. The industry faced an exorbitant increase in the cost of inputs, making the wineries increase their prices above inflation. Also, the main low-priced wine brands could not enter the government’s…

The popularity of Argentine wine imports has experienced a significant surge in 2022, building on a trend that began in 2020. The fluctuations in the Argentine currency have been advantageous for local importers, resulting in lower prices for…

Wine growth continued to shrink in 2022 overall, with the on-trade sector being the main driver for growth. Wines, along with beer, are losing market share to the exponentially strong growth of RTDs and spirits. While some wine categories, such as…

On-trade wine volume sales continued to see solid growth in 2022, while off-trade sales saw a minor decline.

The consumption of wine has increased considerably in Ecuador due to it being an accessible and fashionable beverage for aspirational consumers. In 2022, premium and economy wines are both gaining popularity. Higher income groups are less price…

Over the review period, wine demand grew, and the wine market continued to develop further. With companies offering more variety, competition grew into a healthier state. Total volume sales for wine further increased alongside a growing interest from…

Sustainability and responsibility have a clear impact on the alcoholic drinks industry in Finland, with many players prioritising CO2 neutrality and lighter, recyclable packaging. Alko, for example, now uses Green Choice symbols in its outlets to…

Rising numbers of tourists, but also immigrants, mainly due to the effects of the war in Ukraine, drove the recovery in the demand for wine in 2022. The reopening in society and return to pre-Coronavirus (COVID-19) pandemic lifestyles encouraged the…

On-trade volume sales of wine continued to rise dynamically in 2022, although sales remained below the 2019 pre-pandemic level. The strong recovery from the 2020 slump, in light of the outbreak of Coronavirus (COVID-19), was driven by the easing then…

Players continued to invest in the expansion of wine in the country in 2022 with this delivering positive results. Wine sales continued growing in total volume terms in 2022, with wine reaching new consumers as well as seeing an increase in per…

Volume sales of wine declined in 2022, continuing the pattern of the previous year. Wine was one of the major beneficiaries of the pandemic, with retail sales having surged in 2020 as consumers made the most of at-home drinking occasions. With…

The event of the COVID-19 pandemic actually accelerated the demand for wine in Israel, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged consumers to drink more wine at home, either…

Wine sales continued to grow in Kazakhstan in 2022, thanks to the emerging wine consumption culture – which is also attracting younger consumers of legal drinking age who wish to experiment with sophisticated wines and enjoy the wine experience,…

Malaysia’s international borders were finally fully reopened to foreign tourists in April 2022. This provided a huge boost to local on-trade operators and in turn helped to stimulate sales of still light grape wine. Imported wine from Australia…

Still red wine is very popular amongst wine consumers and it is the most consumed amongst still grape varieties. In 2022, sales were boosted by the revival of tourist arrivals and the complete opening of bars and restaurants. After beer, still red…

As the country emerged from the COVID-19 pandemic, the wine industry found itself at cross-roads. With wine being quite a mature category, strong innovation in spirit-based RTDs has created strong competition for wine, with RTDs positioned as…

Wine continued to recover from the slump in 2020, caused mainly by the decline in on-trade sales in light of Coronavirus (COVID-19) restrictions. In 2022, a good performance was underpinned by the full reopening of the on-trade channel and the strong…

Wine is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law.

Following a challenging year derived from the impacts of COVID-19, total volume and current value sales of wine rebounded in 2021 and 2022, exceeding the pre-pandemic levels. This was a result of three key factors. First, the on-trade performance…

New legislation was introduced in 2021 which limited the permissible discount percentage on wine at 25%, which dealt a significant blow to the category. This restriction alongside consumers returning to more active lives outside the home put pressure…

Wine consumption in the Philippines saw strong rises in 2022, mainly thanks to the country’s broader recovery post-pandemic. On-trade consumption in particular recorded a notable uptick, with the benefits rippling through to the expansion of the wine…

Total volume sales of wine recorded just 1% growth in 2022, with off-trade experiencing a marginal decline, compared to on-trade’s impressive rise of 19%. A second consecutive year of double-digit volume for on-trade in 2022 was due to the further…

Wine witnessed volume and value growth in 2022 thanks to the strong recovery of on-trade sales, with all types of bars/pubs, restaurants and nightclubs reopened. The only downside to this trend was the weaker performance in off-trade sales, which…

Wine sales were decreasing in Belgium retail in 2022. Cross-border trade and the opening of horeca outlets were key reasons for a decline in retail sales, while the old-fashioned image of still and fortified wine continued to result in a decline for…

Consumption of wine remains robust in Bosnia and Herzegovina, with strong total volume growth in 2022. Red wine remains a firm favourite among locals as red wines are considered the best accompaniment to traditional meals in Bosnia and Herzegovina.…

Wine in Bulgaria continued to increase in volume terms in 2022, mainly due to on-trade growth. However, wine consumption through consumer foodservice remained below 2019 levels because of inflation and huge price increases. As a result, most local…

Wine enjoyed a strong performance in 2022 with off-trade and on-trade volume sales both registering robust increases. The wine industry had faced shortages and higher logistics costs in 2021 leading to weak results. During 2022, there was a complete…

Wine registered very healthy volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The return of foreign tourists also contributed to the growth, as well…

Wine in Kenya saw continued strong and steady total volume sales growth in 2022, especially among the local middle-class consumer base. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted…

Total volume growth was robust in 2022 thanks to the enduring popularity of wine among local consumers in North Macedonia, which is well known for its wine drinking and production. The impact of inflation on consumption and prices was moderate. Unit…

Off-trade wine sales saw a strong decline in volume and value in 2022, largely due to the revival of cross-border trade with Sweden and an increase in international travel in the aftermath of the COVID-19 crisis. The on-trade wine market experienced…

Due to the economic climate in 2022, partnered with the ongoing cost-conscious behaviour triggered by the start of COVID-19, low-cost options have been preferred among many consumers. This has led to the strong performance of beer and RTDs. As such,…

Polish consumers saw a notable increase in the prices of products and services that satisfy basic needs in 2022 including food, utilities, and loan costs. This price inflation prompted a more cautious and analytical approach to discretionary…