Wipes

Overall wipes continued to decline in current value terms in Japan in 2023, although at a slower rate than seen in the previous two years. However, performances differed across categories. While many saw decline, facial cleansing wipes and deodorant…

As hygiene and living standards improve in Vietnam, a growing number of consumers are now using wipes in their daily activities. Wipes have become particularly popular during periods of high air-pollution in the country’s larger cities with young…

Sales in wipes were supported by ubiquitous baseline demand in 2023. Indeed, the usage of wipes has become an integral component of the daily routine for Uzbekistani consumers, in a trend which gained momentum during the pandemic, and which continues…

Wipes experienced a notable upswing in demand in 2023 driven by the versatility of these products, particularly in the context of their convenience for use while on the move but also at home. This increase in demand is reflective of evolving consumer…

Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth…

While value sales continued to be relatively low in 2023, wipes in Pakistan registered healthy volume growth, though constant value sales fell, as rising costs hit profitability. There is increased availability of various more affordable imported…

Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior…

There was a significant fall in constant value sales in wipes in Kazakhstan in 2023. High inflation continue to impact profitability and also dampened volume sales. Only personal wipes registered any significant value sales and this was mainly baby…

Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting…

In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in…