Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging…
Wipes saw robust current value growth in 2023, thanks in part to inflationary pressures on prices, but also because, despite the waning pandemic, hygiene-consciousness remained high in the Czech Republic. A key driver for the category is the…
Wipes experienced growth both in volume and value terms in Slovenia in 2023, with deodorant wipes emerging as one of the fastest-growing subcategories. This growth is primarily attributed to increased hygiene awareness among consumers, coupled with a…
Sales of wipes in Slovakia continued to enjoy steady growth in retail volume terms, while current value growth benefited from rising prices. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support the…
Demand for wipes in Serbia has been supported by elevated hygiene standards since the COVID-19 pandemic. Though wipes registered double-digit current value growth in 2023, constant value sales were flat. Prices have been rising due to the soaring…