Wipes

In 2023, demand for wipes in Algeria remained healthy, especially as prices were kept at a reasonable level despite soaring inflation in the country due to the ongoing economic downturn. The category also benefited from not yet being mature and fully…

Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…

Wipes in Australia witnessed notable growth in current value terms in 2023, primarily driven by the continued appeal of wipes amongst consumers for their convenience and ease of use, especially as people resumed their busy lifestyles post-pandemic.…

Wipes in Austria saw continued growth in current value terms in 2023. However, this was driven to a large extent by inflationary pressures, which led to an increase in unit prices. Personal wipes remained highly popular with consumers, having…

Wipes in Azerbaijan was seeing moderate sales in 2023, with shrinkflation trends noted as players aim to protect their margins against cost hikes. In this way, players are able to avoid steep price increases and, instead, keep prices the same whilst…