Wound Care

Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages,…

Lifted restrictions in post-pandemic Hong Kong meant increased outdoor and travel activities led to a higher demand for wound care products in 2022, particularly sticking plasters/adhesive bandages for emergency use. With the resurgence of outdoor…

Retail sales of wound care products in Thailand experienced accelerated growth in current value terms in 2023, following the return of consumers to more active lifestyles outside the home. With the resumption of sports and other outdoor activities…

Demand for wound care is muted, compared with most other consumer health products in 2023. Consumers typically buy these products on a need basis, with only higher-income consumers keeping basic wound care items at home for potential emergencies. As…

In adhesive bandages, new technologies and delivery formats have been introduced. Waterproof adhesive bandages have gained popularity, offering protection in wet environments and during activities like swimming. Furthermore, there has been a rise in…

Wound care exhibited modest volume growth in 2023. In the inflationary climate, local brands have emerged as the preferred choice for consumers in lower income brackets, owing to their affordability and accessibility through traditional distribution…

Wound care has been registering positive volume and current value growth rates in 2022 and 2023 as outdoor and physical activities increased again in the post-pandemic period. The relatively long summer season in 2023 also benefitted demand for wound…

Wound care sales have gained momentum in 2023 amid a return to travel and tourism. People are more comfortable with travelling following the COVID-19 pandemic and have resumed taking vacations and excursions. Moreover, there has been a reduction in…

The maturity of wound care in India is set to contribute to only low single-digit current value growth in 2023. As a mature category, it has already achieved saturation thanks to established products, preventing higher growth. Saturation also deters…

While wound care is poised to record a static performance in total volume sales terms in 2023, this will be an improvement from the declines witnessed over 2021-2022. Stockpiles accumulated by Taiwanese households during the early stages of the…

Wound care registered an increase in demand in 2023, continuing the trend of the previous year. This was due mainly to the greater number of New Zealanders taking part in sports and other physical activities, which were likely to cause minor…

Wound care in Austria has continued to see declining sales in retail volume terms with current value growth being the result of an inflation driven increase in unit prices. Wound care last saw growth in retail volume terms in 2021 as consumers…

In Singapore, fluctuating community COVID-19 cases in 2020 and 2021 caused residents to become more reluctant to spend time outdoors. While there was a consistent interest in fitness for health improvement, many individuals formed the habit of…

Wound care posted another moderate positive sales performance in the Philippines in 2023 as the category continued to benefit from the increasing numbers of consumers keeping a first aid kit in their home. In the past, wound care was rarely regarded…

For many consumers wound care items are considered non-essential and appear rarely in monthly grocery shopping baskets. Wound care products are rarely bought in high volumes or even on a regular basis. Consumers who purchase wound care products only…

Wound care tends to show high demand during the summer when more skin is exposed and opportunities for outdoor leisure and sports activities increase, with this increasing the risk of picking up injuries. Sales of wound care therefore benefited in…

Wound care continued to see positive growth in retail volume terms in 2023, as life returned to normal following the pandemic. With people spending more time outside the home, including taking part in sport, this led to an increase in the number of…

Following a weaker retail volume decline in 2022 compared to the previous year as Mexicans fully returned to their daily routines, demand for wound care is once again experiencing a notable drop in 2023. Emerging from the pandemic lockdown meant a…

Wound care is one of the least dynamic and saturated categories in consumer health in Uzbekistan, with retail volume and current value sales slowing in 2023. The category is dominated by budget offerings, including sticking plasters and tapes.…

Wound care is expected to register moderate constant value and some volume growth in 2023. Wound care continues to recover from the removal of pandemic restrictions. With people out and about once again, and participating in physical actives, there…

Upon the Russian invasion of Ukraine, retail sales of wound care in Slovenia experienced growth, with the general population in Slovenia purchasing essential wound care items to offer as donations to those affected in Ukraine. The Ministry of Health…

The smaller value category of sticking plasters/adhesive bandages continues to see further product differentiation and development through material diversification to attract consumers with innovative formats. For instance, JW Pharmaceutical has been…

Consumption of wound care is being stimulated by Serbians’ return to pre-pandemic lifestyles. As consumers spend more time outside their homes, the incidence of the kind of minor injury that requires wound care is rising. In addition, the health and…

Wound care is another category seeing growth, thanks to consumers’ return to active, out-of-home lifestyles and the return of children and students to schools and colleges. On the companies’ side, they have increased their efforts to gain more…

Despite the difficult economic conditions, including spiralling inflation and local currency devaluation, wound care is expected to registered moderate constant value growth. With society opened up fully, post pandemic lockdowns, there are more minor…

As occurred in 2022, wound care is set to post moderate growth in current value sales in 2023 but contract in volume terms. These results are explained by persistently high inflation in Hungary, which has continued to erode spending power among…

The return to outdoor activities in Bulgaria following the lifting of COVID-19 restrictions and the end of home seclusion have had a positive impact on sales of wound care products. As people re-engage in various outdoor pursuits such as sports,…

Price reigns supreme in sales of wound care in Azerbaijan in 2023. While growth in current value terms remains solid, retail volume sales continue to fall – in 2023, at a significantly faster rate than was seen in 2022. The main reason for this is…

Wound care has seen significant fluctuation in demand since the outbreak of the Coronavirus (COVID-19) pandemic in Turkey. Lockdowns and home seclusion reduced the opportunities for participation in sports and school and outdoor play for children,…

Wound care in Tunisia is experiencing a significant increase in unit prices in 2023 compared to previous years.

Wound care continued to see positive, yet modest growth in retail volume terms in 2023. The category saw an notable increase in demand in 2021 and 2022, as life returned to normal following the pandemic. With people spending more time outside the…

Wound care in Slovakia is consolidated around few key players. Hartmann-Rico, the historical leader with a wide range of brands, is expected to remain clear of the field in retail value share terms in 2023, followed by 3M (East), Interpharm Slovakia…

Demand for wound care products remains stable and, with rising unit prices in line with inflation, it is seeing strong retail value growth in 2023. Both major categories - sticking plasters/adhesive bandages and gauze, tape and other wound care - are…

With COVID-19 restrictions lifted, sales of wound care in Lithuania heightened as consumers were back to previous active lifestyles. This is especially true for children, boosting sales of basic products for small injuries and cuts. Compeed branded…

Wound care is expected to see stagnant current value growth in 2023 after a period of fluctuation caused by the COVID-19 pandemic. Consumers have fully returned to outdoor activities and consequently, various minor injuries are fuelling sales of…

After a brief rebound in 2022, overall retail volume sales of wound care are projected to resume their downward trajectory over 2023. Demand is generally supported by relatively inexpensive pricing for these products, and the rebound was mainly due…

The wound care category is set to see volume sales continue to fall in 2023, though at a slower pace than in the previous year. The COVID-19 crisis saw people ;largely confined to their homes and less likely to experience the kinds of minor injuries…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

Wound care is set to see slow retail volume growth in 2023, along with slightly higher current value growth. Local consumers tend to use sticking plasters as a first recourse for treating slight punctures, cuts, and other wounds. Some parents carry…

With lockdowns being in the past, Australians have finally been able to return to their usual lifestyles. With physical activities such as sports returning to full capacity, the demand for wound care products has picked up over the last two years.…

Private label offerings like those of Dr Max, Tesco, Action, Lidl and Benu are steadily growing in popularity in sticking plasters/adhesive bandages. The economic shock of the Coronavirus (COVID-19) pandemic and high inflationary pressure on prices…

Overall demand for wound care in Spain remains stable and supported by the largest category of sticking plasters/adhesive bandages as consumers have now generally returned to pre-pandemic normality outside of the home. Stable but undynamic retail…

Wound care is expected to maintain solid growth in both retail volume and current value terms in 2023. With many aspects of life in Saudi Arabia back to normal after the pandemic disruption, consumers are spending more time outside the home and being…

With Romanian consumers having returned to more active lifestyles in the wake of the COVID-19 crisis, there has been an increased incidence of minor injuries. The greater engagement in physical exercise amongst health conscious consumers and children…

Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…

Having experienced a slowdown during the height of the pandemic, wound care showed signs of greater stability in 2023. This was largely attributable to the rollback of stringent pandemic-related restrictions and a gradual decrease in the public's…

Wound care is set to see sales rise in current value terms in 2023, even as volumes fall. The increase in value sales is being driven primarily by rising unit prices in the context of a generally high rate of inflation. While volume sales are set to…

2023 is another year of the wound care category returning to its pre-pandemic sales level. Consumers have resumed their usual active lifestyles following the outbreak of COVID-19. Both adults and children have returned to sports, hiking and other…

Consumers usually buy wound care when they immediately need it, and as such, it is not a frequently purchased product. Most consumers do not keep a stock of products within the household, which limits growth. Furthermore, Egyptian consumers would…

The pandemic fostered a heightened sense of health consciousness among local consumers, prompting them to engage in various forms of exercise once restrictions were eased as they were able to spend greater time outside of the home. Popular outdoor…